• http://twitter.com/John_Lessnau John Lessnau

    Even average content can go viral if you have 3 or 4 social media heavy hitters share it with their followers.  Of course, this costs money unless they work for your blog.

  • http://www.jordankasteler.com/ Jordan Kasteler

    Yes, John. Average content can do well with influencers behind it. The catch 22 is the content needs to be good enough to catch their attention and/or compel them to share it. You don’t have to pay them if it’s relevant to their audience and good content.

  • http://www.berchman.com berchman

    Gen X range is off. In 1992 I was a prime Gen X’er. Someone presently 27 was 7 in 1992. Very different from a 22 year old in 1992. Just saying…

  • Pay4ResultsSEO

    Yes! Absolutely!

    We agree with clients their target audience and research the “movers and shakers” within that audience because, if they share the creative content our team have dreamed up, then lots of the right links are possible.  And some traffic. 

  • http://www.bigbags.tumblr.com Bags

    Well said, Jordan. So much of life (and business) is about who you know, not what you know. Too many PR, marketing, and journalism people just don’t understand the value of a relationship. Creating something awesome doesn’t automatically necessitate its sharing… pitching it doesn’t make it blow up either. You have to have the relationships.

  • http://www.jordankasteler.com/ Jordan Kasteler

    Glad you agree :) Thanks for the comment!

  • http://www.jordankasteler.com/ Jordan Kasteler

    Yes, thanks Bags! I had a large company wanting me to set up a social outreach system in-house for them so they could have overnight results. It’s hard drive home how it takes time and lots of effort to create and MAINTAIN relationships.

  • http://www.qualitylogoproducts.com/blog Mandy Kilinskis

    Thank you, Jordan, for writing this piece! 

    Going viral is absolutely about who you know. Building relationships with reciprocity is the best tactic to take; especially if you’ve built relationships with social heavy hitters/creators. Once those relationships are there, the creators are likely to share your content. Even better? Mention them in your content and they are far more likely to share it.

  • http://www.jordankasteler.com/ Jordan Kasteler

    And thank you for reading it and commenting! You are absolutely right.

  • http://twitter.com/Yakezie Yakezie

    So many marketers have approach me to make something go viral via the Yakezie Network of personal finance blogs.  I’m not interested unless it’s just purely great content and a solid idea. Sorry!