Google Web Search is a feature of Google that allows you to search for pages across the entire web. By default, it also will find matches from related Google search services, all mixed together as part of the “Everything” results that display.
Using Google Web Search is easy — just go to the Google home page and perform a search. However, you might find our guides below provide you some helpful information on how to get more out of your Google searching:
Search Engine Land’s Guide To Google
How To Use Google To Search
Meet The New Google Look & Its Colorful, Useful “Search Options” Column
Further below are recent articles from Search Engine Land related to Google Web Search:
Jul 25, 2014 at 3:06pm ET by Matt McGee
As the analysis continues on yesterday's Google local search algorithm changes -- that we're calling the Pigeon update -- one thing appears to be clear: Local directory sites are getting better visibility in Google's search results.
More specifically, it looks like Google has fixed its "Yelp problem" and is now showing Yelp pages at the top of search results when queries specifically include the word "Yelp."
You might recall Yelp's recent accusations that Google was manipulating its search results to show Google's own local listings and content ahead of Yelp pages even when users sp [...]
Related Topics: Channel: SEO | Google: Maps & Local | Google: SEO | Google: Web Search | Top News | Yelp
Jul 25, 2014 at 2:02pm ET by Barry Schwartz
Last night, Google released a pretty significant local search algorithm update. Google told us there was no internal name for the update, but now that we see that it was fairly significant, we decided to give it a name: Pigeon.
Pigeon is the name we decided on because this is a local search update and pigeons tend to fly back home.
When the Google Panda update launched, there was no official name from Google, so we named it the "Farmer" update. A few days later, Google told us they internally named it the Panda update. So we switched names from Farmer to Panda to avoid that confusi [...]
Related Topics: Channel: SEO | Google: Maps & Local | Google: SEO | Google: Web Search
Jul 25, 2014 at 1:12pm ET by Barry Schwartz
Google's quick answer results have recently added images to some of the answers. Alex Chitu spotted this and I was able to replicate it for many queries.
Such as for [how old is barack obama] to [how many children does michael jordan have?] Here are both desktop views and mobile views of the images in the quick answers on Google.
The images do not come up for all searches, such as [how much does the iphone 5s weigh?] and how many megapixels for iphone 5s] but it does work for iphone 5s focal length]. [...]
Related Topics: Channel: SEO | Google: Hummingbird | Google: Knowledge Graph | Google: OneBox, Plus Box & Direct Answers | Google: Web Search
Jul 24, 2014 at 8:07pm ET by Barry Schwartz
Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results.
Note: We've named this update the Pigeon update.
The core changes are behind the scenes, but it does impact local search results rankings and some local businesses may notice an increase or decrease in web site referrals, leads and business from the change.
Google told us that the new local search algorithm tie [...]
Related Topics: Channel: SEO | Featured | Google: Maps & Local | Google: SEO | Google: Web Search | Top News
Jul 23, 2014 at 9:24am ET by Barry Schwartz
As Google's Hummingbird algorithm continues to shape the answers within Google's search results, webmasters, SEOs and searchers ask themselves, why is Google showing this knowledge graph or that quick answer. Often webmasters find themselves at a loss because Google takes their content and puts it at the top of the search results. While searchers ask, why is this the proper source for the answer - why not license content versus scrape content from webmasters?
I participated in a Google+ Hangout with Google's John Mueller, who was presented some interesting cases of "branded" quick answers [...]
Related Topics: Channel: SEO | Google: Hummingbird | Google: Knowledge Graph | Google: OneBox, Plus Box & Direct Answers | Google: Web Search | Top News
Jul 16, 2014 at 9:14am ET by Barry Schwartz
Following in the footsteps of both Yandex and Bing, Google has finally added Bitcoin currency conversion to their knowledge graph/one box results.
If you search for a conversion for Bitcoin, you will get the answer:
TechCrunch reports Google has partnered with CoinBase to power the conversion feature. A Google spokesperson told CoinDesk.com:
You can also ask Google to do conversions – if you have the Google Search app on your smartphone, for example, ask it, ‘How many Bitcoins are in 500 U.S. dollars?’ and you’ll get the answer in a handy conversion tool.
Again, Bing added [...]
Related Topics: Channel: Consumer | Google: Knowledge Graph | Google: OneBox, Plus Box & Direct Answers | Google: Web Search
Jul 15, 2014 at 3:06pm ET by Barry Schwartz
Google has added zip code matches and lookups to the knowledge graph section of the search results.
If you search for [new york, ny zip codes] in Google, you will be presented with all of the zip codes in that location. This loads a carousel that lets you slide through the various options:
When you search for zip codes in smaller cities, such as [tarrytown, ny zip codes] you simply get a single zip code match in a OneBox style result.
Bing also offers the zip code matches for these types of results. If you search on Bing for [new york, ny zip codes you get the following result:
Related Topics: Channel: Consumer | Google: Knowledge Graph | Google: OneBox, Plus Box & Direct Answers | Google: Web Search
Jul 15, 2014 at 9:18am ET by Barry Schwartz
Flash, Adobe's multimedia based website technology, is not a friend of mobile devices or search spiders and now Google has decided to step up their campaign against such sites using the technology.
Google announced that starting today, they will be issuing warnings to searchers when their algorithms detect that the website is not supported on the device they are using. For example, if you are using an Android device or iOS device and the search results show a listing of a site designed fully in Adobe Flash, Google may issue a warning that Flash is not supported with your device and encourag [...]
Related Topics: Channel: SEO | Google: Mobile | Google: SEO | Google: Web Search | SEO: Flash | Top News
Jul 14, 2014 at 2:23pm ET by Barry Schwartz
Google's Quality Rating Guidelines document has been leaked once again! Version 5.0 was leaked a few days ago, where Google has reportedly completely revamped the guidelines. Jennifer Slegg has documented most of the new guidelines on her blog.
You can also read the full new 160 page guidelines on scribd.com. I am actually surprised the document has not yet been pulled down yet.
Jennifer explained the new guidelines put "a high emphasis on sites that are considered to have a high level of expertise, authoritativeness or trustworthiness." This is known as the acronym, EAT: expertise, [...]
Related Topics: Channel: SEO | Google: Search Quality Raters | Google: SEO | Google: Web Search | Top News
Jul 9, 2014 at 10:13pm ET by Danny Sullivan
Yelp may once again feel Google is robbing it of its fair share of search traffic, with a study that's been leaked to TechCrunch to prove it. A close read of that study actually shows that it proves the opposite -- or at least, that it's certainly not as damning as it sounds.
Leaked Documents Show How Yelp Thinks It’s Getting Screwed By Google is the story over at TechCrunch out today with the study. I've taken my own headline from that to do this contrarian view.
Let me say from the start that Google does a lot of things that I think puts it in conflict with publishers. How Google We [...]
Related Topics: Channel: Local | Google: Google+ | Google: Maps & Local | Google: Web Search | Knowledge Graph | Top News | Yelp
Jul 8, 2014 at 1:26pm ET by Barry Schwartz
The Hollywood Reporter writes that Dinesh D’Souza's movie, "America" is not coming up properly in the Google search results and as a result, they are getting complaints that the movie is not available in local theaters near movie-goers.
Dinesh D’Souza's lawyers sent a letter to Google's chief legal officer, David Drummond demanding Google fix the issue.
If you search for [america movie] in Google, you won't get the showtimes box you'd get for searching for other popular movie names.
Here is what you see in Google:
Note, you see the carousel of movies, but none show the new [...]
Related Topics: Channel: SEO | Google: Knowledge Graph | Google: Legal | Google: OneBox, Plus Box & Direct Answers | Google: Web Search | Top News
Jul 3, 2014 at 4:16pm ET by Danny Sullivan
Google's Matt Cutts -- who holds the title of "distinguished engineer" -- is taking a break from his duties as Google's chief web spam fighter. Cutts has announced on his personal blog that he's taking leave through October.
It will be the longest break Cutts has ever taken from Google since he started with the company back in 2000 and since he began overseeing the web spam team in 2004. It's also one that he writes is overdue. From his post:
When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she'd get to see more of me. I talked about this as recentl [...]
Related Topics: Channel: SEO | Google: Employees | Google: SEO | Google: Web Search | SEM Industry: Community | Top News
Jun 25, 2014 at 3:51pm ET by Barry Schwartz
Google's John Mueller has announced that Google is making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page.
Mueller said that the "click-through behavior on this new less-cluttered design is similar to the previous one." For some reason, I highly doubt that, but webmasters can be the judge of that as this gets rolled out.
Here is the new design for authorship. Notice that all you see is a clickable author name:
Here is the old format, where [...]
Related Topics: Channel: SEO | Google: Authorship | Google: User Interface | Google: Web Search | Top News
Jun 24, 2014 at 9:20am ET by Barry Schwartz
Earlier this year, Google began offering much more detailed answers in the top Knowledge Graph box.
Shortly after that was introduced, Google also began expanding those answers into a bulleted list format. We've been seeing these bulleted lists, especially in "how-to" like queries for months now and here are some interesting examples.
In the example above, notice how the first result is not being used for the answer here. Google is making an effort to give the publisher a nice big link, but the truth is the user really has no need to click through to the publisher's site to get the a [...]
Related Topics: Channel: SEO | Google: Knowledge Graph | Google: OneBox, Plus Box & Direct Answers | Google: SEO | Google: User Interface | Google: Web Search | Top News
Jun 20, 2014 at 9:00am ET by Danny Sullivan
Cast your mind back to November 2011, only a few months after the launch of Google+. That's when Google made one of its biggest Google+ification moves. It demoted a long-standing search feature involving the plus symbol so that searchers could instead more easily reach new "Google+ Pages" that had been launched. Today, this "Direct Connect" feature is forgotten and broken.
How Direct Connect Worked
When Direct Connect launched, Google promised that people could go directly to popular pages on Google+ by beginning their searches with a + sign followed by a few characters of the page's name. F [...]
Related Topics: Channel: SEO | Features: Analysis | Google: Google+ | Google: Suggest | Google: Web Search | Search Features: Commands | Search Features: Query Refinement | Top News
Jun 18, 2014 at 11:07am ET by Barry Schwartz
Now, if you search for your favorite local restaurant, bar, business and the like on Google; Google may show you a phone number in the knowledge graph top box that is clickable. When you click the phone number, it will dynamically open up Google Hangouts and let you dial them via your computer to make a reservation, appointment or a complaint.
Here is an example of a popular kosher steakhouse in New York City. I searched for the name of the restaurant and added phone to the query. Google gave me this large box with their number:
Clicking on it launches Hangouts:
Then it will a [...]
Related Topics: Channel: Local | Google: Google+ | Google: Knowledge Graph | Google: Maps & Local | Google: Web Search
Jun 18, 2014 at 9:56am ET by Barry Schwartz
SearchMetrics released a study on the penetration of Universal Search results in the Google search results.
By Universal Search we mean the way Google “blends” results from “vertical” search engines like Google Images, Google Videos, Google Maps or Google News into its web search listings.
The study shows that for all searches, 85% of them contain some element of universal search blend. The most common are video results, followed by images, then news, shopping and maps. Here is the breakdown:
1. Videos: appear for 65% of keywords
2. Images: appear for 40% of keywords
3. News [...]
Related Topics: Channel: Search Marketing | Google: Universal Search | Google: Web Search
Jun 5, 2014 at 8:02am ET by Matt McGee
Don't annoy mobile searchers. That's the message behind a new warning that Google is showing in mobile search results on smartphones.
On the Webmaster Central blog, Google alerted webmasters late yesterday that it will let smartphone searchers know if it thinks a website has a "faulty redirect" in place that sends the searcher to your home page, not the page they clicked on.
We'd like to spare users the frustration of landing on irrelevant pages and help webmasters fix the faulty redirects. Starting today in our English search results in the US, whenever we detect that smartphone users [...]
Related Topics: Channel: SEO | Google: SEO | Google: Web Search | Google: Webmaster Central | SEO: Mobile Search | Top News
May 30, 2014 at 2:54am ET by Danny Sullivan
Google has taken a big step forward in complying with the European Union's new "Right To Be Forgotten" that was established after a court ruling earlier this month.
The company has created a new form allowing those in the EU to request takedown of URLs they dislike. Removals will only happen for EU-versions of Google, and there will be disclosure in Google's results when listings are dropped.
How The Form Works
[caption id="attachment_192887" align="alignright" width="353"] Google's Right To Be Forgotten Form[/caption]
You'll find the new form here. It requires people to select one [...]
Related Topics: Channel: SEO | Google: Legal | Google: Web Search | Legal: Censorship | Right To Be Forgotten | Top News
May 29, 2014 at 4:10pm ET by Barry Schwartz
Google Authorship is once again down for the count, second time within a one-week period. Authorship is the image you see next to the Google results of those who wrote the article, blog post or news story. Normally, Google's search results are sprinkled with them, but now, no search results are showing the authorship rich snippet.
Here is what authorship should look like next to a snippet:
Here is what it looks like when Google takes it away.
Last week, Thursday at 3:45 p.m. EST, authorship dropped out of the search results. Google fixed the issue within two hours.
Now, aut [...]
Related Topics: Channel: SEO | Google: Authorship | Google: Rich Snippets | Google: SEO | Google: Web Search