Google Webmaster Central is a collection of tools and resources (including an official Google Webmaster Central Blog, a discussion area and help center) designed to help webmasters, marketers and others monitor their web sites on Google.
Google Adds Microdata Support For Rich Snippets
Mar 12, 2010 at 9:27am ET by Barry Schwartz
The Google Webmaster Central blog announced a third markup language supported for Rich Snippets. In addition to microformats and RDFa support, Google has added microdata support, which is part of the HTML5 specification.
Here is an example look at Microdata in HTML5 for use in Rich Snippets:
To learn more about Rich Snippet support in Google, go here. [...]
Filed in: Google: SEO, Google: Web Search, Google: Webmaster Central
Google Simplifies Verification For Multiple Owners In Webmaster Tools
Mar 3, 2010 at 8:03am ET by Matt McGee
Google has announced a new and easier way to share ownership of verified sites in Webmaster Tools.
Rather than having to upload multiple verification files or create multiple meta tags, there's a new "Add a User" tool on the site verification page; it looks like this:
There's no confirmation involved -- the new owner has access as soon as this form is used. And these extra owners have the same level of access and power inside Webmaster Tools as the primary owner. As you can see on the image above, the new owners must also have a Google account.
[...]
Filed in: Google: Webmaster Central
Google To Increase Abuse Alerts To Webmasters
Mar 1, 2010 at 8:22pm ET by Matt McGee
Saying that web site hacking and other forms of abuse is on the rise, Google has announced plans to step up the notifications it sends to webmasters when the company finds these problems.
Beginning this month, Google will use the Message Center area in Google Webmaster Tools to notify site owners about
Spammy or abused user-generated content
Abused forum pages or egregious amounts of comment spam
Suspected hacking
When possible, the alerts will include specific pages that Google believes have been compromised by a third party.
In order to receive the alerts, webmasters obvio [...]
Filed in: Google: Webmaster Central, Top News
Is Google Referrer Spamming To Detect Spam?
Feb 18, 2010 at 9:04am ET by Barry Schwartz
Michael VanDeMar has documented possible evidence that Google is using fake referrers, possibly to detect forms of spam. Michael said the GoogleBot is being cloaked and is sending fake referrers for keywords the site is not related to and has no chance in ranking for.
Bing has been doing this for years, fixed the issue several times, but it does appear Bing is no longer creating this fake referrer in webmaster's log files.
So why is Google now taking this approach? Personally, I am surprised I have not seen more complaints about this in the various forums. With Bing, it was a huge iss [...]
Filed in: Google: SEO, Google: Web Search, Google: Webmaster Central, SEO: Spamming, Top News
SEO Industry Cries Foul Over Google SEO ‘Services’
Feb 11, 2010 at 5:59pm ET by Matt McGee
A vocal contingent of search engine optimizers is up in arms today, saying Google is "offering SEO consulting services." There are posts on Sphinn here and here, not to mention plenty of related tweets.
Only thing is, Google isn't doing anything they haven't done for years and to say the company is "offering SEO services" seems like a real stretch of the imagination.
The uproar started with this blog post on Google's Norwegian Inside AdWords blog, which was written about in English on the Qualité Search Marketing blog. John Andrews also picked up the conversation on his blog.
Accordi [...]
Filed in: Features: General, Google: Critics, Google: SEO, Google: Webmaster Central, SEM Industry: General, SEO: General
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