SEO
How to gain insider expertise as an outside SEO vendor in 4 steps
If you aren't a subject matter expert in what your client does here's how you can earn their trust.
Bruce Clay is the founder and president of Bruce Clay Inc., a global digital marketing optimization firm providing search engine optimization, PPC management, paid social media marketing, SEO-friendly site architecture, content development, and SEO tools and education. Clay authored the book "Search Engine Optimization All-In-One For Dummies," now in its fourth edition, and "Content Marketing Strategies for Professionals." He wrote the first webpage-analysis tool, created the Search Engine Relationship Chart® and is credited with being the first to use the term search engine optimization. Bruce Clay's renowned SEO training course is available online at SEOtraining.com.
SEO
How to keep your SEO clients engaged: 8 communication touchpoints
Take the time to review your communication plan to keep your projects on track and your clients happy.
SEO
Bruce Clay’s Advanced SEO SMX West Dream Agenda
Experienced SEOs understand the need for keeping up on changes in the constantly evolving search space. That’s why I’m so passionate about continuing SEO education and training. The upcoming SMX West conference taking place March 2-5 in Santa Clara, CA, is one such opportunity I recommend to fellow advanced-level SEOs. The advanced-level content that will […]