• HackneyMick

    I have no opinion on your analysis of AHREFS as a tool but I do have an opinion of their bots policy, the execution of their bots activity and their response to the robots.txt protocol.


Namely, they are a bunch of site-spammers.

Their bot was constantly hitting my modest two-page site, up to 40 times per 24 hour period, and I wrote to them requesting that they diminish or cease their visiting practices. They responded suggesting I use the robots.txt protocol to control their bot, but I disagreed, saying it is/was their problem, not mine.

    When they did not do anything I wrote again threatening “dire consequences”, and received a response saying they would stop their bot visiting my site.

    Three days on and there had been virtually no change in the visitations from their crawler, so I used my robots.txt file to hopefully send them away.

    Another three days on and the visits had decreased but not stopped.

    Now after two weeks, the visits are down to a few per day, but obviously they do NOT respect the robots.txt protocol.

    So what can I say – they are spammers and they don’t respect the robots.txt protocol, so I take with a grain of salt any opinion you may have of their value.

  • http://twitter.com/JulieJoyce JulieJoyce

    From their website: “We use data gathered by AhrefsBot web crawler. If you ever decide to block it – see instructions at ahrefs.com/robot/ (consider dropping a note to us if you think there is a problem with the bot).” Maybe you can point out that there does seem to be a problem.

  • Alan

    Wow nice ad for Ahrefs.com how much they pay for it?

  • http://twitter.com/JulieJoyce JulieJoyce

    They did not pay for it nor did they ask for a review. I simply think it’s a fantastic tool.

  • AnilValvi

    Thanks Julie, Very informative post and very well represent about ahrefs.com. I like the professional plan. Usually am familiar with the seomoz pro tools but atleast one time i will use it aherfs. Keep continue blogging. Have a great day !!!

  • http://twitter.com/seodoncaster Andy Roberts

    Hi, maybe I’ve missed the point but the title of your post was link building tool, shouldn’t it have been link analysis tool?

  • Rajesh Magar

    “I think this tool is poised to become a massive player in the market.”

    That’s completely true and as per their survive and they charging for that is quite adjustable too.

    I am in love with this tool as well, Thanks for you clarification!

  • http://twitter.com/sharithurow sharithurow


    I really have to say/write this. These SEO software companies REALLY need to hire usability/interface firms. Their interfaces are rather awful. I like the tool, but I am a search expert. You have no idea how difficult it is for me to train people to use these tools.

    I tend to test on newbies rather than expert users. An added feature might make the experts happy, but it likely will confuse the heck out of newbies. Whereas if you make the software easier to use for newbies? You also make it easier to use for experts.

    Yeah, the “spam/bots” thing is a problem.

    PUH-LEEZ convince them to hire a good usability/interface firm!

  • http://twitter.com/JulieJoyce JulieJoyce

    I don’t think you can properly build good links without good analysis, so that’s the reason for the title.

  • http://twitter.com/JulieJoyce JulieJoyce

    Excellent point…they tend to make sense to me but I’ve never tried to train a client to use one.

  • http://www.delivra.com/ Cody Sharp

    In my experience, Ahref’s is a good tool. I’m not sure if it is worth spending the money on when compared to similar tools like Raven, Majestic and SEOMoz. That would be an interesting article to compare all of them.

  • http://twitter.com/JulieJoyce JulieJoyce

    Rob Kerry did a good job on an SEO Book post…http://www.seobook.com/comparing-backlink-data-providers

  • http://www.delivra.com/ Cody Sharp

    Awesome. Thanks!

  • http://jonathansblog.co.uk jonathan

    and it wont hurt to bring in some rogue clicks for people looking for actual link building tools :D

  • Alan

    I agree it is a good tool, I actually use them. fantastic? no. but now I really know they paid for this. Most content marketing is paid for and Google knows this. Hopefully they do something about it sooner rather than later.

  • Alan

    As much as I think ahrefs is a good tool I do block your robot. I have a standard robot blocking list in my htaccess and ahrefs bot is a part of it. Quite frankly I get nothing from your bot hitting my site. What I use ahrefs for is analysing backlinks of my competitors and for that you don’t need access to a site anyway.

  • http://twitter.com/JulieJoyce JulieJoyce

    I can assure you they did not pay for this review. I’ve been using it, I love it, and I thought I’d review it since I’ve been so impressed by it. If they’d paid me to review it I would disclose that information. None of the other tools I’ve reviewed have been paid for either, but occasionally people will ask for a review. In this case no one asked, and certainly no one paid me to review anything.

  • http://www.newmediasources.ca/ P.T

    I really like Ahrefs as well. However, Ahrefs, please get some UI going and if you offer tools like SEOMoz, you have them beat and my money :-)

  • http://twitter.com/HenleyWing Henley Wing

    Ahrefs is definitely a tool I will look into. Just curious, how long did the competitive analysis part take roughly? A day, or just a few hours?

  • http://twitter.com/ahrefs ahrefs.com

    The matter is with the help of robots.txt you are blocking site indexation, but even if you do this, crawlers will still access robots.txt.
    It is done to check whether there were any changes in rules for your domain crawling.
    The query you show was done by our crawler, but it is request to robots.txt. We don’t see any errors on our side in this situation.

  • HackneyMick

    Please make up your mind about whether you observe the robots.txt protocol or not.
    You wrote to me on 22 Oct saying “”Hello! We’ve blocked your site and our bot won’t visit it any more. Sorry for this inconvenience. Regards, Anna (support@ahrefs.com)”.
    Today you write, above, referring to my website’s robots file, “with the help of robots.txt you are blocking site indexation, but even if you do this, crawlers will still access robots.txt.”
    Please make up your mind whether you do, or do not, observe the protocols or whether, as I suggested two weeks ago, you are essentially a spamming organisation operating in the world of “bad link building practices”.

  • RedAlkemi

    Wow…some great ideas for sure. Will definitely be implementing some for my own clients…just goes to show that there is such a variety of ways to accomplish the same goal.