Market Share: Bing Continues Gains, Yahoo “Stabilized,” Google Flat

google-bing-yahoo-logosFinancial analysts are releasing May comScore search market share data to their clients, which means we’re getting an early look at what the metrics firm will be generally exposing in the next 24 hours.

Here are the numbers — comparing April and May of 2013 as well as May 2012:

  • Google: 66.7 percent (May) vs. 66.5 percent (April) vs. 66.7 percent (May 2012)
  • Bing: 17.4 percent (May) vs. 17.3 percent (April) vs. 15.4 percent (May 2012)
  • Yahoo: 11.9 percent (May) vs. 12 percent (April) vs. 13.4 percent (May 2012)
  • Ask: Google: 2.7 percent (May) vs. 2.7 percent (April) vs. 3 percent (May 2012)
  • AOL: 1.3 percent (May) vs. 1.4 percent (April) vs. 1.5 percent (May 2012)

Google is flat year-over-year. Yahoo appears to have stabilized, and Bing continues to make incremental gains, partly at Yahoo’s expense. Ask and AOL also continue to lose share as part of a long term trend. However, Ask’s search share is more than double AOL’s at this point.

None of this includes mobile search queries. In many categories, mobile is 20 percent to 40 percent (or more) of the overall search query volume.

Below are StatCounter data about mobile search market share in the US:

mobile search market share May

Interestingly, Google’s mobile search share has slowly declined from a high of about 95 percent — and Yahoo’s has been growing. Google now captures 84 percent of mobile search query volume on the mobile Web. Yahoo has 11 percent and Bing has just under 5 percent.

While Yahoo may not be able to regain lost query volume on the PC, it does appear to have an opportunity to develop further search momentum in mobile.

Postscript: The official comScore release has just come out confirming the market-share numbers reported above.

May search market share comScore

Related Topics: AOL | Ask: Web Search | Channel: Industry | Google | Microsoft: Bing | Stats: comScore | Stats: Popularity | Stats: Search Behavior


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • Colin Guidi

    Google goes up 0.2% and is considered as ‘flat’
    Bing goes up 0.1% and is considered as a ‘gain’
    Yahoo! drops 0.1% and is considered ‘stabilized’

    … looking at Month over Month metrics here, guess I’m confused by the word choice associations between the incremental movement of the big three.

  • Filipe Gouveia

    Colin, if you read it again, you’ll see that Greg was talking about the variation over the last year as you can see when he writes: “Google is flat year-over-year. Yahoo appears to have stabilized, and Bing continues to make incremental gains, partly at Yahoo’s expense.”.

  • Gregory Lee

    Any clues as to why Yahoo mobile gains over Bing while Google declines?

  • Colin Guidi

    That’s fair, thanks for the response Filipe, I was looking at Month over Month. But to be nit-picky about the stats, comparing YoY metrics as Greg has done for the engines, shows Yahoo! declining, not stabilizing. YoY, Yahoo! goes from 13.4% (May ’12) to 11.9% (May ’13).

    So YoY…
    Google is flat
    Bing made incremental gains
    Yahoo! made incremental loses

  • Josh Bledsoe

    Colin, I am going to need to see some pie charts….

  • Colin Guidi

    Oooh Bledsoe, I’ll make a dynamically updated dashboard for you on the big three with rainbow colors and stormy clouds. The darker the storm clouds, the more domination Google achieves.

  • Charles

    60% is not domination. At best, its a D. If you do a bell curve, you might get an A. But obviously, not everyone chooses Google because its not the end all search engine. If it was it would be ovr 90% like Windows is for PC’s. So while the popularity of other search engines are an F (some due to being relatively new or newly improved), Google gets a D. Congratulations to Google.

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