U Can’t Make This Stuff Up: MC Hammer Announces Wiredoo Search Engine

wiredoo-logo“If you want to swing the bat, why not swing for the fences?”

With that statement, MC Hammer — yes, that MC Hammer — announced his new search engine, Wiredoo, during the Web 2.0 Summit today. The website says that Wiredoo is in pre-Beta right now, but there’s a sign-up form for anyone interested in trying it out when the search engine is ready for real testing.

Hammer explained that Wiredoo’s focus will be on “deep search” and described that as another word for “relational search.” He used simple query examples like “cars” and “homes” and showed how a search for the latter would produce information about neighborhoods, local schools, mortgages, insurance and so forth.

With search heavyweights in the audience, including Google co-founder Sergey Brin, Hammer chose his words carefully in the short presentation.

“It’s not a competitive attempt to recreate search,” he said, before adding, “[but] you can always make things better. There’s always a next version. Do we really need another search engine? Of course not. But if something can be an added value, then we’ll find a definite use for it.”

Chances are that you know Hammer best for his hit “U Can’t Touch This” way back in 1990. But he’s been fairly visible around Silicon Valley for years now, even visiting Google HQ back in 2005 — see these Flickr photos for proof. You could say that, even after his music career faded, Hammer is too legit to quit. (Hehe.)

Here’s the video of Hammer’s appearance introducing Wiredoo. Or maybe I should introduce the video like this:

Stop! Hammer time!

There’s more discussion on Techmeme.

Related Topics: Channel: Consumer | Search Engines: Experimental | Search Engines: Other Search Engines

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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