Service area pages: Boost local SEO across locations
Target multiple cities without duplicate content. Learn how to create service area pages that rank locally, convert visitors, and support your SEO strategy.
Topic: Silicon Valley
What is ChatGPT and why SEOs should care
See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits.
What is an AI winter and is one coming?
From past AI winters to present challenges: A look at AI's evolution and its implications for search marketing strategies.
Why did Google release all these updates together?; Tuesday’s daily brief
And, the search community mourns the loss of Russ Jones.
The next best thing to in-person marketing events and data storytelling; Tuesday’s daily brief
Plus, Facebook ads reach grew by 30% worldwide during the pandemic
What would it take for new search engines to succeed?
Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental scrutiny, there might be an opportunity.
Why PPC automation wrecks some search marketers
PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre results.
7 reasons why you need to update your reputation management strategy in 2020
Whether repairing or proactively managing your reputation, prioritize a multi-pronged approach to build a positive impression for your online identity.
Google employee walkout followed by call for Google blackout at 11:10 am Pacific time
There is a call to users to stop using Google services for short period to show support for the walkout.
Matt Cutts officially resigns from Google
Matt Cutts is the new director of engineering at the US Digital Service. He has been on leave with Google since 2014 and officially resigned at the end of 2016.
New Google Home Services Ad Format Puts Lead Qualifiers Up Front
Home services professionals are no longer featured in the search results with the newest ad version.
Score The Most Savings At SMX West By Registering Now!
Search Marketing Expo — SMX West, the conference of choice for search marketing professionals, returns for its ninth consecutive year! Join us in Silicon Valley for three days of tactical solutions in SEO, PPC, social media, local search, mobile, analytics and more! SMX West will run March 1–3; the expo hall will be open March […]
War And Peace: Bloomberg’s Massive History Of Google’s EU Antitrust Case
If you want a history of Google’s search battles with European antitrust regulators, a new article from Brad Stone (and colleagues) at Bloomberg will more than satisfy you. While there’s very little truly new information, the well-researched (and lengthy) piece is nearly comprehensive and captures all the intrigue, as well as the evolving nature of the dispute. The article is provocatively […]
Google Hires More SEOs
Google is now hiring contract SEOs through a hiring agency to work on the Google Store.
Baidu Hires Andrew Ng, Google’s Lead “Brain”
Chinese search giant Baidu has stolen away the head of Google’s “deep learning” project, dubbed “Google Brain.” Andrew Ng is an artificial intelligence expert, Stanford professor and founder of online learning company Coursera. Google Brain is a machine learning initiative to help make computing more efficient and capable by mimicking the distributed processes of the human […]
SearchCap: The Day In Search, August 15, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 72 Percent of PPC Marketers Plan To Spend Even More In 2014 [PPCHero Study] Hanapin Marketing has released its 2013 State of Paid Search report, revealing how PPC marketers are feeling […]
SearchCap: The Day In Search, February 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: ChaCha Defeats Google, Bing And Siri In “Answers Quality” StudyA study published today by Indiana-based Butler University compared the performance of a range of search engines and Q&A sites on mobile […]
Confirmed: Marissa Mayer Leaving Google For Yahoo CEO Role
Marissa Mayer is leaving Google today, and will take over as Yahoo’s President and CEO as of tomorrow. The 37-year-old Mayer was Google’s 20th employee and has been responsible for a number of Google products over the years. Most recently, she oversaw development of Google’s local products and services. Yahoo has struggled to find a leader […]
How The Era Of ‘Big-Data’ Is Changing The Practice Of Online Marketing
In the early days of ‘Mad Men’ marketing, half of all Marketing spend was famously wasted – the Marketer just didn’t know which half. Many a Marketer’s sleepless night was spent wondering what levers of their Marketing spend to push forward and which to dial back. Then, along came the Internet, and with it a […]
SearchCap: The Day In Search, December 12, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Seven Mobile SEO Myths Exposed Not too long ago, the article Mobile SEO is a Myth got a lot of people fired up about the foolish notion that mobile SEO is […]
The Robert Noyce Google Microchip Logo
Today is the 84th birthday of Robert Noyce, “the Mayor of Silicon Valley.” To celebrate his birthday, about 21 years after his passing, Google has a logo for one of the inventors of the microchip, also known as integrated circuit — Robert Noyce. Robert Noyce founded Fairchild Semiconductor in 1957 and Intel in 1968, two […]
U Can’t Make This Stuff Up: MC Hammer Announces Wiredoo Search Engine
“If you want to swing the bat, why not swing for the fences?” With that statement, MC Hammer — yes, that MC Hammer — announced his new search engine, Wiredoo, during the Web 2.0 Summit today. The website says that Wiredoo is in pre-Beta right now, but there’s a sign-up form for anyone interested in […]
Walmart Buys OneRiot For WalmartLabs
Walmart is at it again with what seems an unusual purchase for the retailer. The company has just purchased social advertising company OneRiot, it’s been announced. It will become part of WalmartLabs. From the OneRiot blog post: We’re delighted to announce that OneRiot has been acquired by Walmart. The OneRiot team will now be joining […]
With Carol Bartz Out As CEO, Yahoo Needs To Find Its Own “Steve Jobs”
The not-so-shocking news came yesterday afternoon that embattled Yahoo CEO Carol Bartz was fired. When Bartz came to power in January 2009 I compared her to then newly elected Barak Obama. Both confronted crises and high expectations. Both have seen goodwill erode and give way to disappointment. Low Employee Approval The task of both chief […]
SearchCap: The Day In Search, August 9, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts Offering More Detailed Video Search Tips The Google Webmaster Blog announced a new format for Google’s Matt Cutts video tutorials. Instead of the short minute or so videos, […]
Does Google+ Rapture Indicate “Pent-Up Demand” For Facebook Alternative?
The early reviews of Google+ (including mine) have been almost uniformly positive — if not glowing. It is a good product, if not entirely original, with some standout features: Hangout, Circles. In the week and a half since launch many people have enthusiastically embraced it, while others are busy trying to handicap it vs. Facebook […]
Obama’s Silicon Valley “Tech Supper” – Who Sat Where? Why Was He There?
Why was he there? Who wasn’t invited and why? What did they talk about? Why was he really there?
SearchCap: The Day In Search, February 17, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Congratulates Watson On Twitter; IBM Says Thanks Among those watching IBM’s Watson win Jeopardy last night were folks at Google, which just tweeted congrats over to IBM. In response, IBM […]
Google Turns To Page: The Day Two Narrative
Google’s co-founders have long admired Apple CEO Steve Jobs, even though they now compete directly with his company. So I couldn’t help thinking that Jobs helped inspire yesterday’s announcement that Larry Page was taking over the helm at Google. (Jobs himself turned over the reins of his company this week to COO Tim Cook out […]
SearchCap: The Day In Search, December 28, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Vows To Look At Deceptive Cloaking Techniques Google’s Matt Cutts tweeted that Google will be looking more at Cloaking in the first quarter of 2011. Cloaking, as defined by Google, […]
Growth In High Gear: Google Hiring, Building Like Crazy
Against the backdrop of continuing gains in market share and revenue growth, which could see Google make $30 billion this year, the company is adding employees and physical space at a perhaps unprecedented rate. Reuters reports that Google has more than 2,000 open positions around the world. The world’s largest Internet search engine, whose finance […]
Live Blogging Yahoo CEO Carol Bartz At Web 2.0 Summit
Yahoo CEO Carol Bartz will be speaking today at the Web 2.0 Summit in San Francisco. I’m here and will be live blogging her remarks, when the session begins. Bartz is set to speak at 2pm Pacific, and she’ll be interviewed on stage by John Battelle. Live blogging to start shortly. There’s also a live […]
Watching The World Series Through Google, Bing & Yahoo’s Eyes
The first game of the World Series is underway, as I write this. Curious about how it’s going, I turned to the search engines to see if they’d knock it out of the ballpark with some instant answers. Yep, if you’re a San Francisco Giants fan. Not so much, if you’re a Texas Rangers fan. […]
Bing (+ Facebook) Event Later Today — And We’ll Be There
As you’ve no doubt already seen, Bing is holding an event at Microsoft’s Silicon Valley Campus at 11:30 Pacific/2:30 Eastern. Microsoft’s Qi Lu will be speaking and Facebook will be there. There should be some interesting news coming out of the event and we’ll be in attendance to report and “live blog” it here. The […]
Adchemy Promises Better Search ROI Through Intent-Based Ad Copy And Landing Pages
Billing itself as one of the “best kept secrets in Silicon Valley,” Adchemy is a technology provider that promises to help search marketers “dynamically” create more relevant ad copy and landing pages at scale. The company recently released its WordMap application, which is intended for very large campaigns with millions of keywords but where the […]
SearchCap: The Day In Search, May 13, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Has Facebook’s Active User Growth Dropped 25% to 50%? Are a significant number of people cancelling their Facebook accounts because of privacy concerns? The easy answer would be for Facebook to […]
Yahoo Building 13 Six Story Buildings Near Google
Yahoo’s massive new headquarters plan approved from MarketWatch reports Yahoo can now build enough buildings to house most of their existing worldwide employees, all in Silicon Valley. Tuesday night the Santa Clara City Council unanimously voted to approve Yahoo’s development plan for thirteen six-story buildings. The buildings will be about 10 miles away from the […]
SearchCap: The Day In Search, February 25, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Want To Speak @ SMX Advanced London? Here’s How We’re especially excited this year because we’ve changed the format of SMX London to be similar to our always sold-out SMX Advanced […]
Google Wants Mountain View To Change Zoning Laws
TechCrunch reports Google sent a letter to the zoning board in the City of Mountain View, trying to encourage the city to change the zoning laws near the Google headquarters. Currently, the areas around the Googleplex are zoned only for commercial use. Google wants to enable their employees to be closer to the Googleplex, which […]
SearchCap: The Day In Search, February 1, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEOmoz Leaves The Consulting Business To Focus On Software SEOmoz, the well-known, Seattle-based SEO agency, is getting out of the agency business. In a blog post today, CEO Rand Fishkin says […]