Microsoft adCenter Increases Ad Description, Adds Budget Widget & More Mobile Targeting Options

Microsoft announced their January 2012 adCenter release update. The update includes three major additions to adCenter: (1) adCenter increased the ad description length by one additional character from 70 to 71. They did this to help with import issues from other advertising products. (2) There is a new quick campaign budget overview widget to get […]

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AdcentertMicrosoft announced their January 2012 adCenter release update. The update includes three major additions to adCenter:

(1) adCenter increased the ad description length by one additional character from 70 to 71. They did this to help with import issues from other advertising products.

(2) There is a new quick campaign budget overview widget to get your budget details immediately.

(3) They added more mobile ad targeting to allow you to mobile OS such as Windows Phone, iPhone, Android, and Blackberry and Tablet OS options including iOS, Android, and RIM.

Here is where it is currently supported:

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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