Microsoft adCenter Increases Ad Description, Adds Budget Widget & More Mobile Targeting Options

Microsoft announced their January 2012 adCenter release update. The update includes three major additions to adCenter:

(1) adCenter increased the ad description length by one additional character from 70 to 71. They did this to help with import issues from other advertising products.

(2) There is a new quick campaign budget overview widget to get your budget details immediately.

(3) They added more mobile ad targeting to allow you to mobile OS such as Windows Phone, iPhone, Android, and Blackberry and Tablet OS options including iOS, Android, and RIM.

Here is where it is currently supported:

Related Stories:

Related Topics: Channel: SEM | Microsoft: Bing Ads

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Pat

    “They did this to help with import issues from other advertising products.”
    Interesting use of “other”?

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