Microsoft adCenter Fall Upgrade
The Microsoft adCenter blog has an army of posts containing details of their large fall upgrade. The main features most advertisers may notice are: Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads page Editorial Improvements: faster reviews, dynamic feedback about why ads and keywords […]
Barry Schwartz on October 28, 2008 at 9:11 am | Reading time: 2 minutes
The Microsoft adCenter blog has an army of posts containing details of their large fall upgrade. The main features most advertisers may notice are:
- Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads page
- Editorial Improvements: faster reviews, dynamic feedback about why ads and keywords were disapproved, and inline notification when dynamic text causes your ads to exceed character limits
- User Management: if previously you were only able to have one user, now you can create multiple account users
- Content Ads (U.S. only): get keyword bid suggestions and performance estimates for your content ads
Here is a breakdown of all the blog posts I found pertaining to this fall upgrade:
- adCenter Fall Upgrade: New Features, adCenter Blog for Advertisers Blog
- adCenter API Production Fall Upgrade Now Live, adCenter API Blog for Developers
- adCenter Fall Upgrade: Campaign Management Updates, adCenter Blog for Advertisers
- adCenter Fall Upgrade: Content Ads Updates (U.S. only), adCenter Blog for Advertisers
- adCenter Fall Upgrade: Editorial Updates, adCenter Blog for Advertisers
- adCenter Fall Upgrade: User Management Updates, adCenter Blog for Advertisers
- adCenter Analytics Beta Refresh – Check Out The New Features, adCenter Analytics Blog
- adCenter API Production Upgrade Now Live, adCenter API Blog for Developers
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About the author
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.