Microsoft adCenter Fall Upgrade
The Microsoft adCenter blog has an army of posts containing details of their large fall upgrade. The main features most advertisers may notice are:
- Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads page
- Editorial Improvements: faster reviews, dynamic feedback about why ads and keywords were disapproved, and inline notification when dynamic text causes your ads to exceed character limits
- User Management: if previously you were only able to have one user, now you can create multiple account users
- Content Ads (U.S. only): get keyword bid suggestions and performance estimates for your content ads
Here is a breakdown of all the blog posts I found pertaining to this fall upgrade:
- adCenter Fall Upgrade: New Features, adCenter Blog for Advertisers Blog
- adCenter API Production Fall Upgrade Now Live, adCenter API Blog for Developers
- adCenter Fall Upgrade: Campaign Management Updates, adCenter Blog for Advertisers
- adCenter Fall Upgrade: Content Ads Updates (U.S. only), adCenter Blog for Advertisers
- adCenter Fall Upgrade: Editorial Updates, adCenter Blog for Advertisers
- adCenter Fall Upgrade: User Management Updates, adCenter Blog for Advertisers
- adCenter Analytics Beta Refresh – Check Out The New Features, adCenter Analytics Blog
- adCenter API Production Upgrade Now Live, adCenter API Blog for Developers
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