Movember SEO Moustache Competition Raises $17,000 For Cancer Research

What started out as a friendly rivalry between Bing’s Duane Forester and Google’s Matt Cutts  resulted in $17,000 for the Movember, a moustache campaign to raise awareness and funds for cancer research, specifically prostate cancer. Mike Halvorsen set up the competition while at SMX Advanced.

There were 83 participants in the Search For The Cure team, many familiar faces from the search community. Duane Forester, the team captain, raised $3,667. Matt Cutts raised $3,721. SEOs were exchanging photos as well as quite a few digs at each other all month via Twitter using the #seostache hashtag. We’ve been positing mustache progress throughout Movember on our Facebook page.

Duane, Mike and Matt sporting their final 'staches for Movember.

Along side the Search For The Cure team, Halvorsen also coordinated The Manta Moustaches, which raised $3,000.

According to

  • 1 in 6 men will be diagnosed with prostate cancer in their lifetime
  • 1 in 8 women will be diagnosed with breast cancer
  • Every 15 minutes, a man dies of prostate cancer in the US.
  • Prostate cancer is the second-leading cause of cancer death in men
  • In 2010, there were only 64,927 Americans who participated in Movember, but they raised $7.5m.

The numbers from this year are not in yet, but given the amount of press it has received this year, it should be an even bigger year. Of course, donations are accepted year round.

Halvorsen says, “Next Movember, I would like to see more people in our industry grow a mustache for a good cause. Men’s Health issues often go overlooked. What better way to bring awareness than with a lip sweater?”

Related Topics: Channel: Industry | SEM Industry: Community


About The Author: Monica Wright serves as Director of Audience Engagement for and, two of the leading trade publications for the digital marketing industry. With over 15 years of experience in online publishing, content marketing and audience development for media companies, she is focused on content consumption and measuring user engagement on both sites across multiple platforms including desktop, mobile, social and email. In addition, she serves as a program coordinator for the SMX conference series, produced by parent company Third Door Media, publisher of Marketing Land and Search Engine Land. Based near Portland, Maine, she occasionally blogs about media marketing at, and spends quality time at the dojo. You can find Monica on Twitter, LinkedIn and Google+.

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  • duane forrester

    Just wanted to leave thanks to not only all the folks who stepped up and contributed, but to Search Engine Land for their support through ongoing coverage and updates throughout Movember. And special thanks to Michael for the original idea and to Matt for coming on board.

    Big thanks to the members of our team are also due – you guys rocked the fund raising!

    It was a great month of fundraising for a good cause! Thanks gang!


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