This is somewhat shocking because (1) these are technology blogs that should know about the feature and (2) it is shown to increase the click through rate from the Google search results to the web site. A higher click through rate leads to more ad impressions, which leads to more revenue for these technology blogs.
The survey found 9% have have ‘completely’ implemented rel=author by both adding the tag to their website and pointing to the author’s Google + account. An additional 3% had implemented the rel=author tag, but ultimately did not link to the author’s Google+ account.
- The Definitive Guide To Google Authorship Markup
- Infographic: Describing Your Content Better With Google Rich Snippets
- Almost 1 Of Every 5 Google Searches Shows Rel=Author In Top 100 Results, Study Shows
- At SMX East: From Schema To Authorship To The Knowledge Graph