Plink: Google Buys Another Mobile Startup

No FTC review here: Google has acquired Plink a UK-based startup that offers specialized visual search (or augmented reality [sort of]) for art. You take a picture of an artwork or object d’art and information appears about the artist and/or the piece.

As the site makes clear, PlinkArt was simply the first in an intended build-out of visual search apps. Google has bought the company, probably for the team, to help develop Google Goggles, a promising but flawed platform/app that works only part of the time now. This acquisition and related engineering talent will no doubt improve Goggles considerably.

Picture 33

A blog post on the Plink site announcing the acquisition says the following:

[W]e won’t be updating the app and will instead focus our development efforts on Google Goggles, so you’ll see new functionality appearing there in the future. The visual search engines of today can do some pretty cool things, but they still have a long long way to go. We’re looking forward to helping the Goggles team build a visual search engine that works not just for paintings or book covers, but for everything you see around you.

Visual search on mobile devices has the potential to be a huge area for Google (and differentiator for Android) if the user experience can be improved.

Related Topics: Channel: Mobile | Google: Acquisitions | Google: Maps & Local | Google: Mobile


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide