Google Ads rolls out AI video dubbing in Asset Studio

By Anu Adegbola

Published: September 18, 2026 at 10:43 am

Google Ads is rolling out Video Ads Dubbing, an AI-powered feature in Asset Studio that can dub advertisers’ videos into 33 languages and locales.

The details. Video Ads Dubbing uses AI to translate and dub existing video creative, giving advertisers a way to localize campaigns directly within Google Ads’ Asset Studio.

The feature is free for select users, although availability appears limited for now.

Catch up quick. The dubbing capability was first spotted in October 2025, when it appeared as an internal Google Ads feature accessible to some advertisers.

Its arrival in Asset Studio marks a shift from an experimental/internal capability toward a product advertisers can actually use as part of their creative workflow.

By the numbers. Google promotional material for the feature highlights results including an 86% increase in click-through rate and a 75% reduction in cost per click.

Those figures should be treated as Google-provided examples rather than a guarantee of performance for advertisers using the tool.

Why we care. The tool could make it significantly easier and cheaper for advertisers to take existing video campaigns into international markets without producing separate videos for every language.

Between the lines. Video dubbing tackles one of the bigger friction points in international video advertising: localization.

Instead of hiring voice actors, translating scripts and producing new versions of the same ad for individual markets, advertisers can potentially turn one piece of creative into dozens of localized versions.

That could be particularly useful for advertisers running campaigns across multiple countries but without the production budgets typically required to create market-specific video.

What to watch. The biggest question is when Google will expand Video Ads Dubbing beyond select users and how much control advertisers will have over translations, voices and localized versions as the feature develops.

First spotted. The update was spotted by Google Ads Coach Jyll Saskin Gales, who shared spotting the update on LinkedIn.

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Google Ads Advertising campaign Artificial intelligence Google Jyll Saskin Gales LinkedIn Video advertising

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About the author

Anu Adegbola

Paid Media News Editor, Search Engine Land

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and host of weekly podcast PPC Live The Podcast.

She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, AdWorld Experience (Bologna, IT) and more.