Report: Android OS Coming To Netbooks


Most of the bestselling laptops on Amazon’s computer bestseller list are so-called netbooks, computers which have little memory, are highly compact and more affordable than traditional laptops. Lighter and smaller, they’re largely for mobility and internet use.

Their appearance and popularity are are consistent with trends toward “cloud computing” (e.g., Google Apps) and mobile internet access (i.e., iPhone/Android). Many of these computers run the Microsoft XP OS but many run Linux. Now it appears Android is eying this market as well, according to a report appearing in VentureBeat, which predicts an Android OS netbook by 2010.

Assuming it’s true this marks an interesting development for the open-source OS. Android’s creators have always seen it as a broader platform than for just smartphones. Back when the Open Handset Alliance was announced and Android formally launched in November 2007 there were allusions to non-phone uses of Android. As I said at the time of the original post:

On the conference call held this morning . . . the other thing that I found interesting was a throwaway reference to devices and uses of Android that haven’t yet been contemplated. Schmidt, and I believe Rubin, suggested that the platform could be used in ways that have little to do with mobile phones. That’s an intriguing scenario: What would those devices and uses be? I’m sure there are some thoughts in the minds of some people at the Googleplex or on a whiteboard somewhere . . .

Netbooks is one answer.

Roughly 13 years ago Oracle’s mercurial CEO Larry Ellison championed the idea of a low-cost PC or PDA (<$500) that would be used chiefly to access the internet and would have little software on machine itself. He was taking aim at rival Microsoft in pushing the notion. Ellison’s vision has now been realized with the advent of netbooks, whose popularity will continue to exert downward price pressure on conventional laptops (now outselling desktop PCs).

Analysts and press have gotten endless mileage out of the Google vs. Microsoft storyline, which has become much more real with the development of Android as a direct competitor to Windows Mobile and the release of Google’s browser Chrome. One “unnamed HTC executive” recently was quoted saying that Android was adversely affecting Windows Mobile sales:

The HTC executive has also admitted that the new Google offering is hurting sales of Windows Mobile devices of which HTC are the biggest maker in the world.

For the time being, Microsoft has nothing to fear from Android on netbooks. However, longer term what this represents is more OS diversification that may contribute to erosion of Microsoft’s hold on the PC market.



Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at Internet2Go, which is focused on the mobile Internet.

See more articles by Greg Sterling >


Share, Bookmark & Discuss This Article
More:


Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter


See more stories like this in the Members Library! Check out the Google: Mobile, Microsoft: Other sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.


RECENT COMMENTS

  • Shari Thurow said " Hi all- Information architects, at least the most knowledgeable ones, understand the main finding be"
  • nuttakorn said " I think 2010 is about Real-time and personalize search algorithms that Google will pay attention to "
  • nuttakorn said " I just heard many sources that Google.cn will shut down tomorrow. You can see this source of news fr"

See All »


FREE DAILY SEARCH NEWS RECAP!

SearchCap is a once-per-day newsletter update:

STAY CURRENT THROUGHOUT THE DAY

Our feed & social options update you as news happens.


Advertise With Us »

Search Marketing Expo

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »


Join us at an upcoming SMX event:

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


See more webcast topics »

FOLLOW US SOCIALLY
Upcoming Search Engine Land Conferences

Get Your Search Engine Land
Premium Membership!

Become a premium member today and receive:

  • Express commenting privileges & photo.
  • Exclusive videos & newsletters.
  • Discounts to our SMX conferences.
  • Access to "How To" & Other Archives.

Learn More

Upcoming Search Engine Land Conferences
Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live