Why marketing mix modeling is still hard to get right
Open-source tools have made MMM more accessible, but reliable results still depend on clean data, thoughtful modeling, and human expertise.
Topic: Open-source software
Google Search now sends searchers directly to publisher-hosted AMP pages
Google will continue to support the open-source AMPhtml format, the company told me.
AI skills: The next layer of marketing automation
Learn how to install, deploy, and brand AI skills to turn generic chatbots into your agency’s custom, scalable operating system.
DeepSeek & SEO: What you need to know
Curious about DeepSeek? This open-source LLM offers unique advantages for technical SEOs, from coding support to scalable automation.
Google opens Meridian, its marketing measurement tool, to all users
Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.
Google launches privacy-focused measurement tool for advertisers
Meridian, an open-source Marketing Mix Model (MMM), is available now to select marketers and data scientists.
When it comes to prioritizing digital experiences, it’s either now or never
In this webinar, we examine the martech that brands like New Balance and lululemon use to power their digital experiences.
Website Builder Recommendation: WordPress.org
There are many ways to build a website, but for most small business purposes WordPress.org is the best choice. This is because it’s free, commonly used (so you can Google any problem you have), and exceptionally versatile. There is a reason why WordPress powers around a third of all websites, and that’s because it is […]
Microsoft goes open source with one of its Bing algorithms
Microsoft's Space Partition Tree and Graph algorithm enables developers to apply vector search to traditional, audio and visual queries.
Google: AMP to use ‘consensus-seeking’ governance model
Nearly 80 percent of AMP contributors are now third parties.
After 4 months & 125M+ pages indexed, where are we with AMP?
Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé Nast and Vox Media share successes and challenges with Accelerated Mobile Pages (AMP).
Google’s AMP Top Stories Now Live In Mobile Search Results
AMP's objective is a faster, more engaging mobile web experience in an open ecosystem.
Skyhook Case Giving Google PR Headache
Ultimately Google will probably prevail in the lawsuit that Skyhook Wireless filed last year, but not without taking a few hits along the way. In that action Skyhook claims Google interfered with its relationships with two hardware manufacturers, Motorola and “Company X” (Samsung). Both OEMs were reportedly committed to using Skyhook’s location-positioning system vs Google’s […]
Bing Embraces OpenStreetMap, Hires Founder
Microsoft announced that it has hired CloudeMade and OpenStreetMap (OSM) founder Steve Coast as “Principal Architect for Bing Mobile,” as well as a kind of liason to the “open map community.” According to data in the Bing post announcing Coast’s hiring, there are “more than 320,000 people” who have participated or are participating in the […]
Google Launches Server Tool To Speed Up The Web
The latest move in Google’s ongoing efforts to make the web faster is a new tool that optimizes web pages at the server level on-the-fly, with no manual work needed. It’s an Apache server module called mod_pagespeed and Google describes it as a follow-up to last year’s Page Speed browser add-on. “There are 1.2 million […]
Blame Bing: Why The Google Phone Gallery Doesn’t List Verizon’s Best Android Phone
Google rolled out a new Google Phone Gallery today, a handy way to see the amazingly huge number of Google-backed Android phones out there. But if you’re looking for what Google CEO Eric Schmidt called the best rival to the iPhone, the Samsung Galaxy, it’s missing for Verizon. Why? Verizon’s Galaxy phone uses Bing as […]
Schmidt: Forcing Carriers To Provide “Clean” Android Would Violate Principle Of Open Source
One of the disturbing things about the Skyhook Wireless lawsuit against Google is the allegation that Google made Motorola drop Skyhook as a location provider, especially when Google CEO Eric Schmidt said last week that such restrictions would be “violating the principle of open source.” Schmidt’s comment came during a press lunch at the Google […]
Mapquest Advances ‘Open’ Strategy With Euro Sites
Mapquest is continuing down its new “open” path with OpenStreetMap. Previously the AOL company announced an investment in the open-source mapping community and the creation of “Mapquest Open” a parallel, crowd-sourced mapping effort in the US and UK based on the OpenStreetMap data. Now that initiative is being expanded across Europe to France, Italy, Germany […]
Report: Open Source The Index Says Google Exec
Blogger and former journalist Tom Foremski reports he had a conversation with the head of engineering for Google in Brazil and says the guy supported the idea of open-sourcing the search index: I mentioned an idea I had about making the Google index into an open database that anyone could access, I said that this […]
Google’s Preferred AdWords API Pricing Model Equals Big Changes
Google announced Monday about upcoming changes to its AdWords API fees. This change has been a long-time waiting for many agencies that have often had a constant battle gaining respect from Google. The Google API platform is structured to allow developers to interact with AdWords. This permits agencies to create their own bidding and reporting […]
Google TV Platform In Testing, Says New York Times
Following up initial reports that came out last week, the New York Times offers more details today about Google’s plans to gain a stronger foothold in our living rooms via what the paper is calling Google TV. Postscript: See this article, FAQ: What We Know So Far About Google TV, for more information about the […]
The Google Operating System Is Real: Google Chrome OS Announced.
Ars Technica posted earlier that Google is to unveil its long rumored computer operating system, and now Google confirms this is true in a blog post: Introducing the Google Chrome OS. The company says that the OS will be released later this year (likely in the fall, I’m told) to developers, designed primarily for netbooks […]
Google’s New Wave Of Ambition
I’m in the Google Wave press conference, following a dizzying keynote — dizzying, at least, after a night of little sleep. As he did yesterday Google co-founder Sergey Brin joined the discussion and similarly apologized for arriving late. Danny live blogged the keynote earlier this morning. He jokingly compared Wave to Lotus Notes. In some […]
Dell Looking At Android For Netbook OS
Android was intended from the outset to be an OS that could support devices beyond smartphones. And the fast-growing netbook market is one in which Android may see considerable adoption. The Wall Street Journal reports that Dell is considering building netbooks using the Android OS instead of Linux or Windows. The first netbook to use […]
Searching For Healthcare Solutions: Electronic Health Records Initiative Faces Significant Obstacles
When the long rumored Google Health was announced in early 2008, it appeared to be a very ambitious initiative that had a mountain to climb. That mountain was participation: getting individuals, doctors and hospitals to digitize their records. Then there are the myriad privacy and data security issues. But Google isn’t the only one in […]
Making Sense Of All The Data: Google, Hadoop & Cloudera
The article, Hadoop, a Free Software Program, Finds Uses Beyond Search, explains the very interesting history behind Hadoop. What is Hadoop? It’s distributed computing software that enables data mining and analysis on a huge scale. It also, apparently, is an open-source version of proprietary software developed by Google to process and analyze massive volumes of […]
Report: Android OS Coming To Netbooks
Most of the bestselling laptops on Amazon’s computer bestseller list are so-called netbooks, computers which have little memory, are highly compact and more affordable than traditional laptops. Lighter and smaller, they’re largely for mobility and internet use. Their appearance and popularity are are consistent with trends toward “cloud computing” (e.g., Google Apps) and mobile internet […]
14 Questions On Google You Might Not Want To Know The Answers To
FaberNovel created a slide show titled, “Everything you always wanted to know about Google…But were afraid to ask.” The questions include:
On Android Eve, Co-Founder Andy Rubin Predicts The Future Of Mobile
Tomorrow is widely anticipated to be the day when T-Mobile announces availability of the first Android phone. The phone is reportedly an HTC “Dream,” which will apparently sell for $199 with a two year contract. Many believe the handset will resemble a Sidekick. It’s fitting in a way that a Sidekick-like device should be the […]
Yahoo: How Open When You Compete With Others?
Yahoo had a press day yesterday designed in part to pump up the media about the company’s prospects and progress post the Microsoft-fiasco. As someone who’s been positive about Yahoo, I oddly found the day leaving me less reassured, not more. In the end, ironically it might have been the Open! Open! Open! mantra that […]
How Bright Is The Outlook For Chrome?
Most of the tech journalists in the San Francisco Bay Area were at Google this morning for a briefing and demo of Chrome. Danny earlier posted lots of detail on the search dimensions of Chrome. And there are quite a few posts and articles about features and first impressions.
Social Media Is Always Changing… But Do You Change With It?
Social media marketing is one of the fastest changing forms of marketing online. Every time a new site, service, or community is launched, there comes both new opportunity for marketing and the possibility that the site you just spent months participating in will become obsolete. Social media is not something you can do in […]
Symbian Mobile Platform To Become Free, Rivaling Android & iPhone
The Symbian mobile software is already what Google Android aspires to be: the world’s dominant smartphone operating system (it runs Nokia smartphones, among others). But it isn’t free, or I should say wasn’t free until today. Nokia announced that it was buying the shares of Symbian that it doesn’t own — the licensing company was […]
SearchCap: The Day In Search, June 19, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Yahoo’s Senior VP, Tim Cadogan, Leaves Yahoo For OpenX; Google Ad Manager Competitor
Kara Swisher reports that Yahoo’s former senior vice president, Tim Cadogan, is taking the CEO post at OpenX (formerly OpenAds, formerly PHPAdsNew). Cadogan has been with Yahoo for five years and before that was at GoTo.com. He was the senior vice president for ad products and was instrumental in the Yahoo Panama launch. Cadogan was […]
OpenSocial Becomes More Open, Facebook Says No; AOL Flamed By Mag; Court Rules Against Clicking Minors
The big news today comes from a trio of major Internet brands. Google, Yahoo, and News Corp.’s MySpace joined forces to announce that OpenSocial, the social networking platform alternative to Facebook’s platform, is going to become a non-profit foundation. As such, it will have a completely separate management and identity from Google and the others […]
Google Gets What It Wanted From 700MHz Auction
The US 700MHz auction is now over; the winners were announced yesterday. The spectrum is becoming available as television broadcasters make the mandated switch to digital signals in early 2009. The big winners (no surprises here) were US carriers Verizon and AT&T. Verizon bid more than $9 billion and won the coveted “C block,” as […]
Yahoo To Announce “Search Monkey” Enhanced, Annotated Results At SMX West
Today, at the inaugural Search Marketing Expo West conference, Yahoo plans to unveil a project code-named “Search Monkey,” a set of open-source tools that allow users and publishers to annotate and enhance search results associated with specific web sites. The new enhancements differ from Yahoo’s “Shortcuts” that sometimes appear at the top of search result […]
Yahoo Search Index Now Supported By Open-Source Hadoop Architecture
As the Yahoo Search Blog explains, open-source Apache Hadoop is now at the center of Yahoo’s search index: We are now using Hadoop to process the Webmap — the application which produces the index from the billions of pages crawled by Yahoo! Search … Our implementation of a Hadoop-based Webmap is part of a larger […]