Report: Digital Marketing Budgets To Increase In 2010
Feb 3, 2010 at 1:34pm ET by Chris Sherman
Econsultancy and ExactTarget released a new report today that says digital marketing will account for 24% of overall marketing spend this year, and 28% of firms are shifting at least some of their overall marketing budgets from traditional to digital channels.
The research was based on a survey of more than 1,000 companies around the world, though the majority were based in the US (45%) or UK (33%). Some key findings include:
- Just under half (46%) of companies say they are planning to increase their overall marketing budget, and a further 42% say they are planning to keep this budget the same as it was in 2009. Only 13% say they are planning to decrease overall marketing budget.
- 64% plan to increase budgets for search engine optimization, and 51% plan to increase budgets for paid search marketing.
- 70% are planning to increase their budgets for off-site social media such as Facebook and Twitter, despite admitting to being “poor” at measuring social media ROI.
- Budget shifts will hurt traditional media spending. Just 17% say they are increasing their print media budgets, compared to 41% who are decreasing spending.
According to the survey, the biggest barrier to digital marketing investment is restricted budget for all types of marketing, cited as a factor by 40% of company respondents.
The full report, Marketing Budgets 2010: Effectiveness, Measurement and Allocation is available for $249, but you can download a free sample (pdf) featuring key highlights.
Save $300 by registering now for Search Marketing Expo - SMX East, New York City, October 4-6. Time is running out! Rates increase September 11.
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the SEM Industry: Stats, Stats: Spend Projections sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMENTS
- coplandmj said " I don't really know how much it's changed in eight years (eight years yesterday!), but I was stunned"
- youzhny197 said " Thanks for sharing such info! __________________ http://relaxtubes.com Entertainment blog on odditie"
- BbeS said " Great post. There are so many companies that don't understand the importance of localization and how"
FREE DAILY SEARCH NEWS RECAP!
SearchCap is a once-per-day newsletter update:
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX Stockholm - September 28-29, 2010
- SMX East - October 4-6, 2010
- SMX Melbourne - November 16-17, 2010
- SMX West - March 8-10, 2011
- SMX Munich - April 5-6, 2011
- SMX Sydney - April 14-16, 2010
- SMX Toronto - April 28-29, 2011
- SMX Advanced Seattle - June 7-8, 2011
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- Links, Link-Building and Public Relations - September 16, 2010
- Managing PPC Campaigns in the UK and Europe: Tips for Success - September 21, 2010
- Whitepaper: Business.com's B2B Social Media Benchmarking Study
- 30 Blogging Tips from 30 Bloggers
- 5 Link Building Questions That Make Me Die a Little Inside
- Are Analytics Services Sharing Your Personal Browsing History?
- Time for another look at TrustRank concepts
- Google Responds To Pagination SEO Questions
FOLLOW US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2010 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
