Mar 24, 2011 at 9:23am ET by Barry Schwartz

Tweet
Buffer

Brand Finance published their annual report on the most valuable brands and this year Google reached the top spot, ranking as the most valuable brand in the world.

Brand Finance said, “the world’s increasing dependence on the internet is reflected by Google’s position at no. 1.” According to the full list, Google was the number two brand in 2010 behind Walmart. Walmart dropped to position 3, and Microsoft is the number two, after ranking 5 last year.

Google also ranked as top brand this year in a “brand desire” survey from earlier this year.

Here is the top ten valued brands according to Brand Finance:

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

Connect with the author via: Email | Twitter | Google+ | LinkedIn

SearchCap:

Get all the top search stories emailed daily!

Like This Story? Please Share!

Other ways to share:

Like Our Site? Follow Us!

Follow @sengineland

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

http://www.visionefx.net Rick Vidallon

I would hope that Google remembers what their brand stands for ( SEARCH ). And then take a look back at how Starbucks tried to sell hot sandwiches and McDonalds tried to sell gourmet coffee. (and still trying)

Top News
Briefs
Features
Columns
How To

See More Features

Google Testing Ads In New Google Maps, Pushes AdWords Location Extensions

Google’s Matt Cutts: Domain Clustering To Change Again; Fewer Results From Same Domain

Study: Delaware Least Likely State To Use Google, While Yahoo Is More Popular In Southern & Midwest States

New Google Now Cards Include Voice-Activated Reminders

Google Zaps Another Link Network, ‘Several Thousand’ Link Sellers Hit

Google’s Matt Cutts: Black Hat & Link Spammers Less Likely To Show Up In Search Results After Summer

Get Our News, Everywhere!

Follow @sengineland

Got a tip? Tell us here!

Most Likes
Most Tweets
Comments

Our Stories Being Liked on Facebook

Search Engine Land Sponsors

Advertise With Us

Click to watch SMX conference video

Join us at an upcoming SMX event:

North America

SMX Advanced - June 11-12, 2013
SMX East - Oct. 1-3, 2013
SMX Social Media Marketing - Nov. 20-21, 2013
SMX West - March 11-13, 2014

EMEA

SMX Paris - June 6-7, 2013
SMX Stockholm - Oct. 14-15, 2013
SMX Milan - Nov. 7-8, 2013
SMX Israel - Jan. 2014
SMX Munich - March 25-26, 2014
SMX London - May 2014

APAC

SMX Sydney - April 2014

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.