Report: Google Most Valuable Brand Of 2011

Brand Finance published their annual report on the most valuable brands and this year Google reached the top spot, ranking as the most valuable brand in the world.

Brand Finance said, “the world’s increasing dependence on the internet is reflected by Google’s position at no. 1.” According to the full list, Google was the number two brand in 2010 behind Walmart. Walmart dropped to position 3, and Microsoft is the number two, after ranking 5 last year.

Google also ranked as top brand this year in a “brand desire” survey from earlier this year.

Here is the top ten valued brands according to Brand Finance:

Related Stories:

Related Topics: Channel: Strategy | Google: Business Issues | Stats: General | Stats: Popularity


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Rick Vidallon

    I would hope that Google remembers what their brand stands for ( SEARCH ). And then take a look back at how Starbucks tried to sell hot sandwiches and McDonalds tried to sell gourmet coffee. (and still trying)

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