Brand Finance published their annual report on the most valuable brands and this year Google reached the top spot, ranking as the most valuable brand in the world.
Brand Finance said, “the world’s increasing dependence on the internet is reflected by Google’s position at no. 1.” According to the full list, Google was the number two brand in 2010 behind Walmart. Walmart dropped to position 3, and Microsoft is the number two, after ranking 5 last year.
Google also ranked as top brand this year in a “brand desire” survey from earlier this year.
Here is the top ten valued brands according to Brand Finance:
- Google’s Legal Woes Not Impacting Brand: Survey
- Google Rises & Yahoo Declines In “Best Global Brand” Report
- Google Ranked “Most Powerful Brand”