The Yahoo/Microsoft Search Alliance this week is beginning to transition Yahoo Search Marketing campaigns to AdCenter accounts in the UK, France and Ireland.

The companies last month announced they’d begin testing adCenter ads on Yahoo in those countries. Organic results have been powered by Microsoft’s Bing for some time. Ramping of Yahoo traffic will begin as early as March 19, according to Microsoft. The paid search transition ie expected to be completed by the end of April in the UK, France and Ireland.

Yahoo Search Marketing account holders in these countries can use a migration assistant to port their accounts to Microsoft adCenter.

With the changes, all advertisers will be subject to new editorial policies created by the Search Alliance. Advertisers should also make adjustments to their budgets, given that traffic levels will increase with the changes.

Related Topics: Microsoft: adCenter | Microsoft: Bing | Yahoo: Partnerships

About The Author: Pamela Parker is a contributing editor for Search Engine Land and Executive Features Editor at Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a stint as managing editor of ClickZ. She’s also worked to help monetize independent publishers’ sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She can be found on Twitter as @pamelaparker. See more articles by Pamela Parker

Connect with the author via: Email | Twitter | Google+ | LinkedIn