Brad Geddes on 20 Years of Paid Search Evolution
Brad Geddes reflects on the evolution of search marketing and why human creativity will remain essential in an AI-driven future.
Topic: Yahoo Native
This day in search marketing history: March 16
Google to sunset Universal Analytics, plus: Google's doorway page penalty, over-optimization, Chrome’s paid link penalty ends and more.
This day in search marketing history: February 23
Google penalizes Natural News, plus: Google AdSense separates YouTube earnings, BrightEdge acquires Oncrawl, florist war on AdWords and more.
This day in search marketing history: January 3
Why Google penalized Google Chrome, plus: DuckDuckGo launches Donttrack.us, Google challengers, Google newspaper ads and more.
Video: Phillip Thune on FindWhat competing with GoTo, Overture, Yahoo and Google Ads
We also speak about his current position running a company named Textbroker.
Search In Pics: Duck Duck Go Flags, GoTo.com Swag & Google’s Winter Wonderlab
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
A Eulogy For AltaVista, The Google Of Its Time
Goodbye AltaVista. You deserved better than this. Better than the one-sentence send-off Yahoo gave you today, when announcing your July 8 closure date. But then again, you always were the bright child neglected by your parents. The Amazing AltaVista You appeared on the search engine scene in December 1995. You made us go “woah” when you […]
SearchCap: The Day In Search, May 7, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wikipedia Appears On Google’s Page One 46 Percent Of The Time, Compared to 31 Percent On Bing [STUDY] A new study suggests that Wikipedia gets better visibility on Google than it […]
Search Alliance: AdCenter Migration Complete In UK, Ireland And France
Microsoft and Yahoo — the Search Alliance — have announced the completion of the migration of advertisers to the adCenter platform, from Yahoo Search Marketing, in the United Kingdom, Ireland and France. Since they previously migrated all Yahoo algorithmic search results to Bing, the transition is now complete in these countries. The migration has been […]
Microsoft-Yahoo Ad Transition Wrapping Up In UK, Ireland & France
Yahoo search users in the UK, Ireland and France will start to see ads from Microsoft’s adCenter next week, as the two companies wrap up the transition that began in 2009 with the MSFT-Yahoo search alliance. As part of the transition, search advertisers that are still on Yahoo’s platform in those countries will need to […]
Search Alliance Beginning adCenter Rollout In the UK, France & Ireland
The Yahoo/Microsoft Search Alliance this week is beginning to transition Yahoo Search Marketing campaigns to AdCenter accounts in the UK, France and Ireland. The companies last month announced they’d begin testing adCenter ads on Yahoo in those countries. Organic results have been powered by Microsoft’s Bing for some time. Ramping of Yahoo traffic will begin […]
Yahoo’s AllTheWeb To Redirect To Yahoo Search April 4th
AllTheWeb one of the search engines Yahoo acquired in 2003 to help build Yahoo Search, will be sunsetting on April 4, 2011. After April 4th, when you try to access AllTheWeb, you will be redirected to Yahoo Search’s home page. A message posted on the AllTheWeb.com reads: Yahoo! will be closing AlltheWeb on April 4, […]
Tim Mayer: Search Vet & Ex-Yahoo Lands At Trada
Tim Mayer, a former Yahoo and longtime search industry veteran, has landed a new role at Trada, the crowdsourced SEM marketplace based in Colorado. Mayer joins the company as its Chief Strategy Officer, and will oversee sales, marketing, product development and operations. Ben Wright, another ex-Yahoo, is also joining Trada as its VP of Service […]
Last Call: Yahoo’s adCenter Transition Tool About To Close
Quick note for any readers who have been slacking over the past few months and have not yet transitioned your Yahoo Search Marketing account over to Microsoft adCenter: The account transition tool inside your Yahoo account is shutting down on Wednesday, according to a post today on the Yahoo Advertising Blog: The transition tool inside […]
SearchCap: The Day In Search, December 28, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Vows To Look At Deceptive Cloaking Techniques Google’s Matt Cutts tweeted that Google will be looking more at Cloaking in the first quarter of 2011. Cloaking, as defined by Google, […]
Time Is Short for Automatic Yahoo To Microsoft Migration
As you cross things off your holiday to-do lists and make your New Year’s resolutions, don’t forget to migrate your Yahoo Search Marketing campaigns to Microsoft adCenter. The deadline for U.S. and Canadian advertisers to use the companies’ transition tool is January 5. After that, you’re stuck with exporting and importing, though some search experts […]
Yahoo Search Ads Now Fully Powered By Microsoft adCenter
The Yahoo to Microsoft adCenter search ad transition in the U.S. and Canada is now complete. Both Microsoft and Yahoo confirmed the transition is now complete. Yahoo said: Today is a momentous day for us, as Yahoo! has completed the process of moving search ad serving for Yahoo! to the Microsoft Advertising adCenter platform in […]
SearchCap: The Day In Search, October 8, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Time To Think Carefully About Which Country Hosts Your URL Shortener In my “how to choose a URL shortener” article last year, I warned that the country domain that a shortener […]
Yahoo’s Search Ad Migration Deadline, October 25
The Yahoo Search Marketing Blog announced that the adCenter transition will begin this Monday, October 11th. Starting on Monday, you may start seeing less impressions, clicks and costs reported in the Yahoo Search Marketing console. If you have set up an adCenter account, then you likely will see an increase in impressions, clicks and costs […]
Untangling The Confusing Search Scene In Asia
A raft of recent search engine developments in the Far East means the picture is not so wonderfully clear anymore. In Japan, Korea and China there have been signficant search engine market changes. Let's try and figure out what's going on?
SearchCap: The Day In Search, August 31, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is SEO Integrated Into Your Localization Process? For many, the question posed in the title of this post seems silly, often resulting in either a confused expression, or a “how dare […]
Yahoo Search Advertisers Can Now Begin To Migrate Accounts To Microsoft adCenter
Yahoo announced their Yahoo Search Marketing advertisers can now begin the transition process from Yahoo Search Marketing to Microsoft adCenter. This is the first step of the paid search transition from Yahoo Search ads to Microsoft Bing search ads. Last week, Yahoo’s organic transition to Microsoft Bing was complete. This week, Yahoo and Microsoft are […]
Tim Mayer, Who Worked For Practically Every Search Engine, Leaves Yahoo
Earlier I wrote about the depature of Yahoo’s Srinija Srinivasan. Yahoo’s lost another person, and another big figure in search, that of Tim Mayer. Tim just tweeted, as shown above, that he’s enjoying his first “post-Yahoo” day. Tweeted using the Twitter account I personally set up for him ages ago, I might add! Who Didn’t […]
What’s New With Bing & Yahoo Search Alliance
Yahoo has provided an update on the current status of the transition over to Bing’s search technology. On the organic side, Yahoo began testing Bing powered results. They are currently testing Bing powered results on about 25 percent of the traffic. They hope to transition over to Bing fully, sometime in September or October. That […]
Search Engine Land’s Guide To Yahoo
Yahoo was the original search giant, when it first launched back in the 1990s. Google has long since eclipsed it in popularity as a search engine, but Yahoo still has a significant share of search activity. 2011 will be a key year for Yahoo. By that time, if not sooner, Yahoo plans to give up […]
3-2-1: Launch! Uploading Your Paid Search Account
You’ve done the research. You’ve done the build. Now it’s time to launch!
Yahoo, Once King Of Keyword Research Tools, Now Recommends Others (Including Google’s)
Yahoo published their very own Yahoo Style Guide this week. We took a look at the SEO basics section of the style guide and noticed Yahoo has a list of keyword research tools. In that list, Yahoo recommends everyone from their competitor, Google to 3rd party tools from WordTracker and Keyword Discovery. Many of you […]
Yahoo-MSFT Advertiser Transition To Start This Summer
Yahoo and Microsoft have both shared updates on their plans to transition advertisers as part of the new “search alliance” between the two companies, and the big news appears to be that the transition from Yahoo’s ad platform to Microsoft’s adCenter will begin this summer. In its blog post, Yahoo lays out how the transition […]
TweetUp Brings AdWords Concept To Twitter
Bill Gross, who all but created paid search in the late 1990s when he founded GoTo.com, has launched TweetUp, an advertising ecosystem that does for Twitter search what AdWords (and other paid search platforms) does for web search. It’s not officially tied to Twitter, and will compete with Twitter’s expected ad platform (whenever it launches). […]
SearchCap: The Day In Search, March 15, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook Passes Google (Again) As Most-Visited US Site: Hitwise Facebook.com was the most-visited web site in the U.S. last week, surpassing even Google.com. And this is not the first time it’s […]
Yahoo Updates Desktop Search Marketing Tool
During SMX West this week, Yahoo announced an update to its Yahoo Search Marketing Desktop tool for managing PPC campaigns. If you weren’t at the show to see it yourself, this Yahoo blog post details some of the upgrades that are now available: Bulk editing: Easily make mass changes to settings such as status, match […]
Does SEM = SEO + CPC Still Add Up?
I’ve found it annoying that over the years, more and more people use SEM to mean paid search, as if SEM excludes SEO. That’s not how I defined SEM — search engine marketing — back 2001. I’d still like to see the original definition retained. But I might be swimming against the tide. Below, how […]
How Wikipedia Turned PPC / Paid Search Into SEM
What’s search engine marketing? If you ask Wikipedia, it’s currently defined as the act of buying listings on search engines. That’s not how SEM started out being defined. It’s still not how I define it, though that might change, as my Does SEM = SEO + CPC Still Add Up? article explains. But in this […]
2002 In Review: Google Powers AOL; AdWords Go Cost-Per-Click
This article is part of a series, a review of the 2000 decade and search developments. Below, major events from the year 2002 in consumer search. For the complete series, see the introduction, The Google Decade: Search In Review, 2000 To 2009. Google Powers AOL Search The deal for Google to provide search results for […]
2001 In Review: Search Engine Marketing Gets Respect, As Does Search Generally
This article is part of a series, a review of the 2000 decade and search developments. Below, major events from the year 2001 in consumer search. For the complete series, see the introduction, The Google Decade: Search In Review, 2000 To 2009. Search Marketing Gets Respect For me, the biggest story of 2001 was the […]
2000 In Review: AdWords Launches; Yahoo Partners With Google; GoTo Syndicates
This article is part of a series, a review of the 2000 decade and search developments. Below, major events from the year 2000 in consumer search. For the complete series, see the introduction, The Google Decade: Search In Review, 2000 To 2009. Google Launches AdWords To me, the big story of 2000 was Google’s launch […]
The Google Decade: Search In Review, 2000 To 2009
The 2000s were notable as the first full decade of consumer search. The first decade ever where you could try to sum up what happened in search, as a consumer product. And what happened, in a word, was Google. In the 1990s, Google barely existed. If search were a religion, it was polytheistic. There were […]
SearchCap: The Day In Search, January 20, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Buys Search Ad In Response To The China Decision The Wall Street Journal noted that Google has purchased search ads for queries done on Google.com for “Google Leaves China” or […]
SearchCap: The Day In Search, January 14, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Shashi Seth Now At Yahoo From AOL, Cooliris & Google Yahoo announced that they named Shashi Seth as the new Senior Vice President of the Yahoo Search Products team. Shashi Seth […]
Yahoo Adds Network Distribution & Improved Importing To Search Ads
After about a quarter of Yahoo Search Marketing not announcing any major product updates, Yahoo has announced two new features to the search ad product. The first feature is named Network Distribution and allows advertisers to select if they want to advertiser on Yahoo’s entire network or if they want to advertise just on either […]