Search Market Share Static, 2.2 Billion Local Queries On Google

ComScore released its May 2011 search market share rankings this afternoon. The data essentially show no change from last month in terms of percentage distribution. Google gains a fraction of a point at Ask’s expense, while everyone else stays put. While share was largely unchanged query volumes were up roughly 5 percent across the board in May. […]

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ComScore released its May 2011 search market share rankings this afternoon. The data essentially show no change from last month in terms of percentage distribution. Google gains a fraction of a point at Ask’s expense, while everyone else stays put.

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While share was largely unchanged query volumes were up roughly 5 percent across the board in May. Google had 11.2 billion queries, according to comScore. That was followed by Yahoo with 2.7 billion and Microsoft with 2.4 billion.

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If we take Google’s former statement that roughly 20 percent of PC search queries have a “local intent,” we could extrapolate that in May roughly 2.24 billion queries on Google were local.


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About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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