SearchCap: Google affiliate extensions, SEO fitness & keyword research

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• For manufacturers selling in retail chains, Google launches affiliate location ad extensions
  Oct 20, 2016 by Ginny Marvin

  The extension lets manufacturers to show users nearby retail chains in which their products are carried in their AdWords ads.

• 10 reasons why SEO is just like fitness
  Oct 20, 2016 by Kaspar Szymanski

  Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains the similarities to help educate clients and neophytes.

• 13 uses for keyword research to help you win in the search engines
  Oct 20, 2016 by Stoney deGeyter

  Google may have shifted its focus from keywords to “entities” in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process.

• Compare 16 leading social media management software platforms
  Oct 19, 2016 by Digital Marketing Depot

  Find the right social media management software for your business.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• SEO is not dead; it’s just a shape-shifter
• Connect audience insight to your SEO strategy
• Top 10 video creators in September: UNILAD holds at No. 1 for 3 months in a row
• 10 skills genius online marketers have
• IAB releases schema standard for dynamic content ads
• Research: location a primary buying consideration for 43 percent of consumers
• Kontakt.io launches first beacon-only physical showroom
• 5 fundamentals of digital advertising every marketer should know
• Which came first, the mobile app or the audience?
• Fueled by the Audience Network, Facebook advertisers saw higher Q3 spends & returns
• Pinterest announces Pin Collective, connecting businesses with content creators
• True marketing automation is predicting a customer’s next move, not reacting to a moment

Search News From Around The Web:

Industry

• The Google Search Console Advisory Board, Search Engine Roundtable

Link Building

• Earning the Link: How to Pitch and Partner with the 5 Publisher Personas, Moz
• Google Says No Need To Disavow Blogroll Or Sitewide Links, Search Engine Roundtable
• There Is No Google Penguin Boost, Search Engine Roundtable

Searching

• SearchResearch Challenge (10/19/16): How healthy is the Mediterranean?, SearchReSearch

SEO

• Google Talks About Sitewide Scores & How They Get Applied, Search Engine Roundtable
• How Google Handles Site Moves When Old Domain Cannot Be Redirected, thesempost.com
• How to Learn SEO When You Know Absolutely Nothing About It, Search Engine Guide

SEM / Paid Search

• 5 Ways to Make the Most of Your PPC Budget, marketing-mojo.com
• How to Calculate a Cost per Lead Goal for PPC, Metric Theory
• Link your Merchant Center and AdWords accounts using the Content API for Shopping and AdWords API, Google Ads Developer Blog