Study: Search Campaigns Earn Double Conversion & Revenue Rates When Integrated With Social

Marin Software logoAccording to a new study from Marin Software, advertisers that leveraged integrated search and social ad campaigns experienced twice as many conversions, and doubled their revenue per click rates.

Using data from its Global Online Advertising Index, Marin evaluated the performance of paid search campaigns integrated along with social advertising campaigns.

The study found users who clicked on both search and social ads had approximately two times greater conversion rate and spent twice as much than users who only clicked on a search ad. Those results more than quadrupled when compared to users who only clicked on social ads.

Impact of Search and Social Ads On Conversion & Revenue Rates:

Marin study search and social touch points

Analyzing revenue rates for search campaigns, the study found search ads experienced a 26 percent lift in revenue per click when integrated with a social campaign, and a 68 percent increase in revenue per conversion when combined with social.

Search Campaign Performance: Isolated vs. Integrated Management

Marin study impact search on social

Related Topics: Channel: Search Marketing | Search Ads | Search Marketing

Sponsored


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide