• http://sevansstrategy.com Sarah Evans

    Thank you for the mention! Best, Sarah :)

  • Wayne Black

    Great comments on the use of hashtags. I use them a lot and see that a lot of people do not understand the value and power of properly thought out hashtags.
    Great article and even better by using a great example such as Sarah!

  • http://www.contentmarketing.dk Joakim Ditlev

    Good examples – I use hashtags a lot, too. My favorite example is the #ashtag that helped me getting back to Europe during the Icelandic ashcloud last year.
    However, hashtags are for advanced users of Twitter. Would not recommend to use it for customer service, etc it unless you are sure it fits with your target audience. They need to be familiar with it.

  • http://www.cultureconnectexpert.com Horlemann E.

    I’m new in Hashtags on twitter, but learning very quickly as it is fascinating. Thanks for sharing this post with us.

  • Michele Yahr

    Gret post as I’m fairly new to the hashtag concept as well. Is there a recommended resource for finding hashtags or making sure the tag you chooe is original?

  • http://charlesbivona.com Charles Bivona

    Solid advice, and very well written–thank you for my first enjoyable read of the day. =)

  • http://thesocialrobot.com Kelsey Jones

    Thanks for all the positive comments everyone! Michele, I don’t know of a recommended resource, I just do keyword research and search for the hashtag on Twitter.

  • http://thandy.org/ Tristan Handy

    Hi Kelsey! I love / totally agree with the best practices you describe here. I also wanted to share some research I did recently on the same topic to hopefully add another dimension to the conversation.

    It turns out that a lot of companies are doing what I call “hashtag stuffing”, similar to “keyword stuffing” in days prior to PageRank. Based on my large-N study of 37,000+ tweets from 100+ corporate Twitter accounts, I found that this practice *does not work*. Hashtag posts actually *underperform* posts without hashtags on an aggregate basis.

    More details in the full text of the study, found here:

  • http://www.sproutsocial.com Brittany Morse

    Great post, Kelsey! I think hashtags can be a great marketing tool and can create buzz when used correctly. However, like Tristan said, if they’re abused or misused then they’re going to underperform and probably annoy most of you followers.

    Brittany Morse | http://sproutsocial.com

  • http://roshanjoshi.com.np Roshan Joshi

    RT #hashtags along with lists and @mentions make Twitter a powerful communication tool.

  • http://thesocialrobot.com Kelsey Jones

    Thanks for the follow-up study Tristan!

  • http://www.lauraalisanne.com lauraalisanne

    Great job of providing the “What” of hashtags Kelsey, thank you. Could you point me to a source for the “How?” In other words, if I own a company, which has a Twitter account, and would like to create a tweet-up on a specific topic, say while conducting a webinar, and I want to provide my attendees with an opportunity to tweet their questions, how would that be done using hashtags? Is this set up in advance on Twitter?
    Thank you for your help and the great article.

  • http://cadoetik.com C.

    Thanks for these tips. Hashtags could be very useful to “identify” your tweets but i’m always worried about the fact that they could be assimilated as spam by Google.
    Anyway, thanks for this clear article.