‘Think Insights’: Google’s New Research Hub Offers Data Porn For Marketers

google-think-insights-logoLest you think that Google’s product streamlining has completely stifled any new developments, the company has announced a new research center for marketers called Think Insights.

On first glance, there’s almost an overwhelming amount of information in Think Insights … thus the “data porn” reference in our headline. If you love statistics and marketing, you could pretty easily get lost in there.

It’s part of the ThinkWithGoogle.com domain and comes from the same group that debuted the Think Quarterly online magazine earlier this year.

google-think-insights

Google calls Think Insights a “digital cheat sheet” for marketers.

Here you will find a selection of the research, insights and ideas — from both inside and outside of Google — that informs our strategies, decisions, and products. There are videos, articles, interviews, and studies designed to bring you everything from high-level inspiration to deck-ready data points. Consider this your digital cheat sheet.

There are research reports, infographics, video interviews and statistics (broken down by industry, marketing objective and more), and you get the impression that Think Insights is only going to get bigger — much bigger — over time.

google-think-insights-stat

It’s an interesting product and one that will likely be popular with a lot of online marketers.

Related Topics: Channel: Industry | Google: Other | Google: Think With Google

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://www.larismedia.com Troy Glancy

    Would be nice for the website to stop crashing haha

  • Alex P

    Love it! It’s much easier than trying to dig stats and researches form all over the place. I think that Google is finally beginning to release some of the data that they’ve kept hidden for some time. It will be interesting to see how far this project can go in terms of how many researches and analysis can be brought by Google to the public.
    I think it will be fair to make a prediction that they might turn it to a new business line, offering corporations, agencies and research firms their own paid researches. After all Google stores a lot of data!

  • Matt McGee

    Good point, Alex. I could totally see them offering some research/data on a paid basis. They do need to diversify income sources.

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