Sign up for our daily recaps of the ever-changing search marketing landscape.
Twitter Announces Analytics For Tweets, Traffic & Buttons
This week at TechCrunch Disrupt, Twitter announced Web Analytics to webmasters (and Tweeters) see how their content is being shared and how their buttons are being used. This new platform integrates fully with the new t.co shortener to help see content distribution. During the presentation it was announced that the t.co ‘link wrapper’ is now making up 95% of all tweet and Twitter buttons are on more than 3 million websites. Until now, only advertisers had any access to analytics on Twitter.
Twitter now sends over 100 million clicks to sites across the web everyday, and Twitter Analytics is geared to help analyze these clicks. Some of the features that will be available are:
- Every tweet that contains a link to your site
- A percentage breakdown of how many times the tweet button is used
- Chronological breakdown of tweet button usage
- A “tweet” leaderboard to find out what content is being shared the most and what content is sending the most traffic
The product is currently in a private beta and Twitter is planning on launching this to the public “as soon as we can.” An API will also be available for 3rd party applications to harness the analytics information.
See the full announcement in the video below, courtesy of TechCrunch: