Twitter Announces Analytics For Tweets, Traffic & Buttons

This week at TechCrunch Disrupt, Twitter announced Web Analytics to webmasters (and Tweeters) see how their content is being shared and how their buttons are being used.  This new platform integrates fully with the new t.co shortener to help see content distribution. During the presentation it was announced that the t.co ‘link wrapper’ is now making up 95% of all tweet and Twitter buttons are on more than 3 million websites.   Until now, only advertisers had any access to analytics on Twitter.

Twitter now sends over 100 million clicks to sites across the web everyday, and Twitter Analytics is geared to help analyze these clicks. Some of the features that will be available are:

  • Every tweet that contains a link to your site
  • A percentage breakdown of how many times the tweet button is used
  • Chronological breakdown of tweet button usage
  • A “tweet” leaderboard to find out what content is being shared the most and what content is sending the most traffic

The product is currently in a private beta and Twitter is planning on launching this to the public  ”as soon as we can.” An API will also be available for 3rd party applications to harness the analytics information.

See the full announcement in the video below, courtesy of TechCrunch:

Related Topics: Channel: Social | Twitter

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About The Author: is the Chief Marketing Officer for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email



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  • http://my.opera.com/rafaelluik Rafael

    “We short all your links without asking, even re-shorting short links with t.co and we’re 95%” so proud…

  • http://www.idslogic.com/ IDS

    A Good Post Greg. This would offer some much needed relief to social media professionals optimizing websites. They can always use this latest tool to see how and with whom their content is being shared. Twitter’s stature in social media optimization may have just seen an increase!

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