Twitter Preparing Official Tweet Buttons: Report

Twitter is planning to launch an official “Tweet” button this week, according to Mashable. The button will come in three forms, according to internal Twitter documents that Mashable has published.

twitter

When asked to confirm Mashable’s report and the authenticity of the internal documents, a Twitter spokesperson would only tell us, “Stay tuned.”

The button will be embeddable on any web page, and will show a comprehensive count of how many times the URL has been shared on Twitter. When using the button, the Twitter user never leaves the site where the button appears, according to the Twitter documentation.

Many sites already have buttons that allow visitors to tweet their content; those buttons typically come from Tweetmeme, a third-party, unofficial provider of Twitter sharing buttons.

But for Twitter, launching its own Tweet button is almost certainly more about Facebook and Google than it is about Tweetmeme. Earlier this year, Facebook launched a variety of social plugins to help spread Facebook connections and content across the web. Likewise, Google Buzz also launched its own buttons a few months ago. For Twitter, an announcement of its own sharing button seems to be a given in terms of catching up to the competition.

There’s more discussion on Techmeme.

Related Topics: Channel: Social | Twitter

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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