Two Months Later, Google Releases AdWords API v2009 (Beta) To All

Aug 28, 2009 at 9:04am ET by Barry Schwartz

The Google AdWords API announced the new beta version of the AdWords API, i.e. API v2009, is available for all advertisers to give a try.

Google first released the beta just about two months ago, as a limited beta. Now, any advertiser can sign up at this page.

Note, there are significant changes and improvements made to this API. The rate sheet for API calls shows a reduced rate and new features are coming, such as asynchronous calls, partial failure acceptance, keyword optimization tools, and reporting.

If you are using the current API (v13), it is important to start looking at this new API, especially this one, since it is significantly different from the current API. Version 13 will likely be retired in early 2010, so prepare as soon as you can.

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Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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