The study was made up of matching 6,000 Google employees and 16,000 Microsoft employees email addresses with grocery purchase behavior in partnership with a loyalty card aggregator. They determined a lot of interesting differences between Googlers and Microsoft employees.
- Googlers are more likely to buy bacon, ice cream, fresh fruits and vegetables, Mountain Dew and Doritos
- Microsoft employees are more likely to buy vitamins, butter, popcorn by Orville and Capri Sun drinks
- Googlers are more likely to be single and without children, while Microsoft employees are more likely to be married with kids.
- Microsoft employees are typically older than Googlers.
Here are some interesting charts from the report:
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