Googlers: Single With No Kids & Drinking Mountain View

Rapleaf published some interesting data comparing Google employees to Microsoft employees. TechCrunch published the report, which we will embed below as well.

The study was made up of matching 6,000 Google employees and 16,000 Microsoft employees email addresses with grocery purchase behavior in partnership with a loyalty card aggregator. They determined a lot of interesting differences between Googlers and Microsoft employees.

  • Googlers are more likely to buy bacon, ice cream, fresh fruits and vegetables, Mountain Dew and Doritos
  • Microsoft employees are more likely to buy vitamins, butter, popcorn by Orville and Capri Sun drinks
  • Googlers are more likely to be single and without children, while Microsoft employees are more likely to be married with kids.
  • Microsoft employees are typically older than Googlers.

Here are some interesting charts from the report:

Google vs. Microsoft Study_Rapleaf

Related Stories:

Related Topics: Channel: Industry | Google: Employees | Microsoft: Employees


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • http://jstohler jstohler

    Clearly Microsoft is doomed. No one can stop a mob of young people hopped up on caffeine.

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