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  • Orit Mutznik

    Very inightful article Tom, thanks! However when you said that “with a social media company does not mean the company’s social media pages will not appear in or influence rankings” this is not necessarily true. I’d like to refer you to a recent study conducted by Branded3, a reputable SEO firm, showing how tweets really do push rankings significantly http://www.branded3.com/tweets-vs-rankings

  • http://twitter.com/TomSchmitz Thomas M. Schmitz

    When I wrote “Just because a search engine does not have a relationship with a social media company does not mean the company’s social media pages will not appear in or influence rankings.” I was saying social media pages can appear in the index and can influence rankings.  However, be careful not to mistake correlation with causation. For example, SEOmoz presented a study at last year’s SMX Advanced that showed Facebook Likes correlated well with high rankings, to which Matt Cutts quickly noted it was not the cause.

  • Josef Holm

    Great read, thanks!

    What about metrics like bounce rate, time spent on site and visitor loyalty?
    How do they influence a site’s ranking authority?

  • http://twitter.com/TomSchmitz Thomas M. Schmitz

    Good question Josef. There’s been a lot of discussion about this, Bing says yes (http://bit.ly/K6G7xp). Matt Cutts says “To the best of my knowledge, the rankings team does not use bounce rate in any way. (http://bit.ly/K6GgRm)”  I linked to those articles, but I have personally heard Duane and Matt say the same thing. Everything I’ve looked at is inconclusive, but one of the smartest SEO testers I know is adamant that bounce rate does not affect rankings. 

    Regardless of SEO, there are lots of good reasons to incorporate smart design and navigation. It doesn’t have to be fancy; it has to be usable. 

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  • http://twitter.com/TomSchmitz Thomas M. Schmitz

    BTW, I wrote this before Bing’s big announcement concerning stronger Facebook integration. Barry Schwartz has a good write-up. http://bit.ly/IOlrc4

  • http://twitter.com/bestcsschools Jenn Barrett

    Good read. I see the growth of social being a very important part of the ranking system. I have a Google + but it is hard to get anyone involved, the love of Twitter and FB is too strong right now. I did learn a few things and confirmed some of my own observations from your article. Passing it to friends now.

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  • http://seoeguide.blogspot.in/ shashi kumar

    Too much informative post
    Really it is very necessary to know everybody what is authority and relevancy. And how Google is treating it. And we should have to follow Google instruction  for better ranking in search.

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    good blog for