Women’s Cricket World Cup 2017 Google doodle returns cricket-inspired video game

Google is once again displaying the video game it first introduced for the men's ICC Championship tournament last month.

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ICC Champions Doodle

Today’s Google doodle marks the Women’s Cricket World Cup 2017, currently being played in England.

The doodle doubles as a cricket-inspired video game with animated crickets playing against a team of snails. The game was first introduced last month to mark the men’s ICC Championships.

Leading to a search for “Women’s Cricket World Cup 2017,” Google says the interactive doodle includes the smallest file size ever of an interactive doodle.

“We wanted to make sure our Doodle works for everyone, including those on slower mobile networks,” writes Google on its Google Doodle Blog, “We kept the file size fly-sized, and the result is our smallest interactive Doodle ever — even snail networks can load it in seconds.”

Right now, the doodle is only being displayed in the US, according to Google’s “This Doodle’s Reach” map, even though the tournament is happening in England, and the eight teams to make the championships include England, Australia, India, South Africa, New Zealand, West Indies, Sri Lanka and Pakistan.

Google shared the following test animations created by its team of doodlers, which included engineers, an art designer, a sound designer and two production managers.

ICC Test4

ICC Test

ICC Test3

ICC Test2

The Women’s Cricket World Cup games began on June 23 and will go through July 24.


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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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