World Cup 2014 Google Logo Goes Global

Google logo world cup 2014Today’s Google logo  kicks-off the 2014 FIFA World Cup tournament.

The animated logo on Google’s homepage begins with an the word “Google” in an alternative font to the logo’s usual typography and a soccer ball (or football, if you’re from outside the US) bouncing across the screen. The Google letters transition into World Cup players as the background unfolds to reveal Rio De Janerio, the Brazilian capital where this year’s tournament is being held.

The illustration includes Rio De Janerio’s city landscape, with cable cars traveling up to Sugarloaf Mountain, a rotating sun, and the city’s famed Christ the Redeemer statue standing atop Corcovado Mountain.

Google has included a link to share the illustration on Facebook, Twitter and Google+, and clicking on the logo delivers search results for “World Cup 2014.”

Google’s search results page for World Cup 2014 includes the following tournament listing, showing which teams are playing and their match times.

2014 FIFA World Cup tournament card

Related Topics: Channel: Consumer | Google: Logos | World Cup

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About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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