Yahoo Modifies Search Monkey Layout

Sep 19, 2008 at 12:00pm ET by Barry Schwartz

Yahoo has announced that they have changed the Search Monkey enhanced results template to a new layout. Here is a before and after shot:

Why the change? Yahoo said that based on “A/B testing, eye tracking and usability research,” they found that the new format is easier to use and understand. So hopefully, the only side affect for webmasters will be more clicks from Yahoo Search.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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