Sign up for weekly recaps of the ever-changing search marketing landscape.
Yahoo Previews “Rich, Immersive” Search Experience
Yahoo previewed a new search experience that’s coming this fall during its Yahoo Product Runway event this morning. The event focused on several Yahoo products, and included a sneak peek at what Yahoo calls “rich, immersive” search results in the news and entertainment niches.
The Yahoo Search Blog gives a hint at what’s to come, using the search query “lady gaga” as an example. The new search experience includes a content box above the organic results with vertical content tabs for news, events, albums, images, video, and Twitter. There also appears to be a list of related entertainers atop the content box.
Likewise, Yahoo says news-related searches will also show articles, photos, videos, and tweets grouped together.
Yahoo has also been pushing its “Trending Now” content lately, and that will continue in the new search experience. Those trending lists will lead to search results with slideshows and article content that explain why a word or phrase is trending.
Greg Sterling is at the Yahoo Product Runway event, which is still ongoing, and will have a deeper look at the company’s plans soon here on Search Engine Land.