Yahoo Previews “Rich, Immersive” Search Experience

Yahoo previewed a new search experience that’s coming this fall during its Yahoo Product Runway event this morning. The event focused on several Yahoo products, and included a sneak peek at what Yahoo calls “rich, immersive” search results in the news and entertainment niches.

The Yahoo Search Blog gives a hint at what’s to come, using the search query “lady gaga” as an example. The new search experience includes a content box above the organic results with vertical content tabs for news, events, albums, images, video, and Twitter. There also appears to be a list of related entertainers atop the content box.

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Likewise, Yahoo says news-related searches will also show articles, photos, videos, and tweets grouped together.

Yahoo has also been pushing its “Trending Now” content lately, and that will continue in the new search experience. Those trending lists will lead to search results with slideshows and article content that explain why a word or phrase is trending.

Greg Sterling is at the Yahoo Product Runway event, which is still ongoing, and will have a deeper look at the company’s plans soon here on Search Engine Land.

Related Topics: Channel: Consumer | Yahoo: Search | Yahoo: Shortcuts

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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