Yahoo announced their Yahoo Search Marketing advertisers can now begin the transition process from Yahoo Search Marketing to Microsoft adCenter. This is the first step of the paid search transition from Yahoo Search ads to Microsoft Bing search ads.
Last week, Yahoo’s organic transition to Microsoft Bing was complete. This week, Yahoo and Microsoft are starting the paid search transition. That means it is very likely that paid search at Yahoo in the US and Canada will be fully powered by Microsoft adCenter by the end of October.
The transition process is three steps:
1) Prepare your account for transition to adCenter
2) Transition your account to adCenter
3) Continue to manage your Yahoo! Search Marketing account