YouTube Continues To Dominate Growing Video Landscape

Dec 9, 2008 at 7:29pm ET by Matt McGee

Google continues to dominate the online video market in much the same way it dominates search. Google properties set a record in October with more than 100 million video viewers — 99.5 million of whom watched videos on YouTube. Those are some of the numbers issued this afternoon by comScore from its Video Metrix service.

Google’s video market share represents more than two-thirds of the estimated online video watching audience for the month. As the chart below shows, Fox Interactive and Yahoo ranked second and third, respectively, in audience share.

As you’d expect, YouTube also dominates the rankings when counting videos viewed. comScore estimates that YouTube served more than 5.4 billion videos in October — almost 40% of all videos watched during the month. Fox ranks second with a paltry 3.8% of videos viewed.

The video market overall continues to grow. ComScore says we watched 13.5 billion videos online in October, a 45% jump over last year. The average video viewer watched a jaw-dropping 92 videos during the month of October. There are more interesting numbers in the full comScore release.

Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

See more articles by Matt McGee >

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