YouTube Continues To Dominate Growing Video Landscape

Google continues to dominate the online video market in much the same way it dominates search. Google properties set a record in October with more than 100 million video viewers — 99.5 million of whom watched videos on YouTube. Those are some of the numbers issued this afternoon by comScore from its Video Metrix service.

Google’s video market share represents more than two-thirds of the estimated online video watching audience for the month. As the chart below shows, Fox Interactive and Yahoo ranked second and third, respectively, in audience share.

comScore Video Market Share - October 2008

As you’d expect, YouTube also dominates the rankings when counting videos viewed. comScore estimates that YouTube served more than 5.4 billion videos in October — almost 40% of all videos watched during the month. Fox ranks second with a paltry 3.8% of videos viewed.

The video market overall continues to grow. ComScore says we watched 13.5 billion videos online in October, a 45% jump over last year. The average video viewer watched a jaw-dropping 92 videos during the month of October. There are more interesting numbers in the full comScore release.

Related Topics: Channel: Video | Google: YouTube & Video | Stats: comScore | Stats: Popularity | Yahoo: Video

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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