YouTube Keyword Tool Sunsets: Replaced By AdWords Display Planner Tool

The YouTube keyword tool has been shuttered for good. The company announced it would sunset on September 1st in favor of the Display Planner’s AdWords for video keyword suggestions. Users must have an AdWords account to access the Display Planner. Google began alerting users that the tool would be disabled on September 1st. Oddly, instead […]

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The YouTube keyword tool has been shuttered for good. The company announced it would sunset on September 1st in favor of the Display Planner’s AdWords for video keyword suggestions. Users must have an AdWords account to access the Display Planner.

Google began alerting users that the tool would be disabled on September 1st. youtube-keyword-tool-sunsets

Oddly, instead of telling marketers how to get to the Display Planner, the old keyword tool page on YouTube simply 404s at this point.

For marketers that have been accustomed to the YouTube keyword tool, using the Display Planner will take some adjustment. It’s no longer as easy as entering a set of keywords and pressing a button.

After logging in to your AdWords account and going to the Display Planner, enter a keyword (or several) and hit Get Ad Group Ideas. This next screen is where you’ll be able to set the filter to only look at keywords for video and to see keywords under the “Individual targeting ideas” tab.

Google sunsets YouTube keyword tool for AdWords Display Planner

If you have other suggestions for using Display Planner or other tools that are good YouTube keyword tool substitutes, please share in the comments below.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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