SearchCap: Google Home recipes, app indexing & Doodles

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Simple tips to get your app indexed, ranked & installed
  Apr 26, 2017 by John E Lincoln

  Got an app you’d like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google’s “app pack” search results.

• Google Home now helps you cook over 5 million recipes
  Apr 26, 2017 by Barry Schwartz

  Google partners with Bon Appetit, The New York Times, Food Network and others to bring millions of recipes to the Google Assistant.

• Cassini spacecraft’s grand finale at Saturn depicted in Google doodle
  Apr 26, 2017 by Barry Schwartz

  Google’s out-of-this-world doodle depicts the Cassini Spacecraft taking a photo shoot of Saturn and its rings.

• Take a deep dive on search and social. Attend a workshop at SMX Advanced.
  Apr 25, 2017 by Search Engine Land

  SMX Advanced pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, June 12, at the Bell Harbor Convention Center in Seattle. You’ll pick one workshop for a full day of actionable tactics you can use to improve your campaigns right […]

• [Reminder] Live webinar: 5 hot trends in advanced analytics
  Apr 25, 2017 by Digital Marketing Depot

  Marketing data is everywhere. With so many new consumer touch points — from chatbots to in-store beacons and virtual assistants — the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets and basic data visualizations, are you really leveraging your data in meaningful ways? Isn’t it time […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• TapClicks buys Raven Tools
• The connected audience: Content and creative needs for each stage of the customer journey
• Content and links: It really does take a village
• Facebook Spaces & the risky virtualization of retail
• Evaluating PPC talent, part 1: Where to begin
• IAB: Mobile is now more than half of all digital ad revenues
• Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content
• Local search update: ‘Best’ filter invading the local pack
• Fohr Card launches a service to identify bots that follow Instagram influencers
• What marketers should know about Twitter’s Q1 2017 earnings
• 6 roles you need on your marketing team + 2 you probably haven’t considered
• With 80M members, Amazon Prime will generate $104B in topline revenue
• Twitter’s total revenue shrinks for the first time as ad revenue decline steepens
• Google expands AdSense hate speech policy, launches page-level ad removal capabilities
• Take a deep dive on search and social. Attend a workshop at SMX Advanced.
• Compare 13 leading SEO software platform vendors

Search News From Around The Web:

Local & Maps

• Remember where you parked with Google Maps, Google Blog
• Five ways Google Trips can help you enjoy your next vacation, Google Blog
• Google Hotel Booking Interface Tests Carousel Layout, Search Engine Roundtable
• Street View comes to Guatemala, Google Earth Blog
• Video Deep Dive: KPIs, Key Performance Indicators, which ones really matter in local, Local University

SEO

• Google Algorithm & Ranking Update On Monday & Tuesday? Unsure., Search Engine Roundtable
• Real Talk: Five Reasons Organic Traffic to Your eCommerce Store is Tanking, Smokehouse SEO
• Self-help guide to SEO, Majestic Blog
• There’s No Such Thing as a Site Migration, Moz
• What is Rank Tracking and Do We Recognise it Anymore?, State of Digital

SEM / Paid Search

• Retailers Now Devote the Majority of Their AdWords Budgets to Google Shopping, PR Newswire

Search Marketing

• How to Nail SEO, PPC and CRO for E-commerce, SEM Rush