Google Assistant is both the name of a consumer-facing assistant baked into consumer products as well as a platform designed to allow the Google search engine to interact with users in a conversational manner.
Google Assistant was announced in May 2016. It first appeared integrated into Google’s communication app Allo in September 2016. In October 2016, it was made part of the Google Pixel phone. In November 2016, it was put into the Google Home device. In February 2017, it came to Android Wear watches. In March 2017, it was widely released for Android phones running Android 6 and 7.
Google plans to add Google Assistant into more products and applications, but it hasn’t said what those will be.
For more about Google Assistant, see our stories below.
Google removes short names from business profiles, adds new label to local listings and tests new local card
Google is always busy with new features, changes and updates to its local search product.
Plus, Google's new product leads and Yelp introduces a new diversity attribute for business profiles.
Elizabeth Reid to lead core search experiences, Cathy Edwards to lead Apps, News Discover and Ecosystem efforts and Sissie Hsiao to lead Assistant.
You can see impressions and clicks for Google Podcasts results that appear in Search, as well as top discovered episodes and search terms that led to your podcast.
Search Google for the services that your business provides. How can you get in the top 10 results instead of in the millionth position?
Jerry Dischler becomes the new head of Google Ads, Gomes takes over Google Education, while Google veteran Jen Fitzpatrick takes on engineering.
You can now test your pages in real time to see how Google can display your how-to pages on smart displays.
It’s worth the time investment to consider how we can continue to evolve our advertising strategy along with the biggest platforms.
BERT is pushing agencies to assess how content creators and SEOs collaborate to address users’ intent and provide the best results for clients.
Expert search marketer and SMX speaker, Eric Enge, explains why brands need to better understand voice apps and interactions to meet their user needs.