Bing Tiles: Interactive Images In Search Results

Like Google’s rich snippets and Yahoo’s Search Monkey, Bing is introducing a new flavor of richer search results named “Tiles.” Tiles are interatice logos or images displayed next to a search result. The tiles can share data in a more graphical way, such as a call to actions for downloading files, watching movies, movie ratings, […]

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Bing LogoLike Google’s rich snippets and Yahoo’s Search Monkey, Bing is introducing a new flavor of richer search results named “Tiles.” Tiles are interatice logos or images displayed next to a search result. The tiles can share data in a more graphical way, such as a call to actions for downloading files, watching movies, movie ratings, restaurant ratings and more.

Currently the Tiles program is a beta program being tested with some webmasters. Microsoft plans on announcing more details of the program at SMX West. A Microsoft spokesperson told us:

“We are always looking at new ways to improve the Bing user experience and today we began testing “Tiles”. A tile is an interactive logo or image displayed next to a search result that helps people easily identify a trusted site and make faster, more informed decisions. We are initially partnering with approximately forty-five content providers to test tiles focused on entertainment, local, travel and auto.”

Here are some screen shots of Bing Tiles in action:

Zuni Cafe Restaurant

Medjool Restaurant Local

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About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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