How schema markup fits into AI search — without the hype
Schema won’t guarantee citations, but it helps AI understand entities. Here’s how to use structured data for clarity and cleaner extraction.
Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Aimee Jurenka is an SEO & AI Visibility Strategist at RicketyRoo and the founder of seo SUSTAINABLE. With over a decade of experience across technical SEO, content strategy, and on-page optimization, she helps brands evolve from traditional 10-blue-link thinking into an AI-first era of search.
Schema won’t guarantee citations, but it helps AI understand entities. Here’s how to use structured data for clarity and cleaner extraction.
Aimee Jurenka | Mar 25, 2026 at 9:00 am ET