Bid Management Automation: Three More Inconvenient Truths
Last time, I covered some shaky assumptions behind bid management automation, including the assumption of an easily pinpointed target CPA. In this...
Andrew Goodman
Andrew Goodman is founder and President of Toronto-based Page Zero Media, a full-service agency obsessed with PPC performance since 2002. Current clients include Well.ca, Princess Auto, and Nuts.com. Andrew wrote 2 editions of Winning Results With Google AdWords (McGraw-Hill), a pioneering book on PPC strategy and tactics. He continues to speak regularly at SMX and other events. He was also an adviser to (and later, co-founder of) a consumer review startup, Toronto-based HomeStars, acquired by HomeAdvisor in 2017.
Bid Management Automation: Fraught with Questionable Assumptions
Today, there’s no viable “con” position in the “paid search bid management” debate. Either you sing the praises of...
AdWords Landing Page Quality Refresher
“Everyone has a plan until they get punched in the mouth.” This gem from heavyweight boxing legend Iron Mike Tyson also applies to...
Wall Street Meltdown and the 2009 Digital Marketing Outlook (Part 2)
As promised in Wall Street Meltdown: 11 Ways It Affects Digital Marketers, I’m wrapping up with a continuation of the 60,000 foot view of our...
OK, We Admit It: Paid Search Works Best for High Intent Prospects
Since 2002, we who advocate the paid search niche of marketing have been pretty vocal about how much more this stuff can do than people realize....
Spy On Competitors, But Don’t Copy Their Mistakes
Maybe it’s just me, because I’ve spent years ingesting the Purple Cow Kool-Aid. But I can never get over the number of cookie-cutter, copycat...