Andrew Goodman

Andrew Goodman is founder and President of Toronto-based Page Zero Media, a full-service agency obsessed with PPC performance since 2002. Current clients include Well.ca, Princess Auto, and Nuts.com. Andrew wrote 2 editions of Winning Results With Google AdWords (McGraw-Hill), a pioneering book on PPC strategy and tactics. He continues to speak regularly at SMX and other events. He was also an adviser to (and later, co-founder of) a consumer review startup, Toronto-based HomeStars, acquired by HomeAdvisor in 2017.

Google Ads

Hidden PPC traffic killers

Is your PPC program behaving badly and blocking out perfectly acceptable traffic? Contributor Andrew Goodman looks at five ways to relax an...

PPC

Beware these 7 sneaky PPC attribution tricks

You may think you're hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading...

PPC

The Death Of Search Marketing Expertise

Where have all the search professionals gone? Contributor Andrew Goodman explores the state of the search agency industry today and wonders if we can...

Google Ads

PPC Geo-Bidding, Simplified

Are you overthinking your geo-targeted bidding strategy? Columnist Andrew Goodman thinks you might be -- and he's here to help simplify your...

Analytics & Conversion

Getting Core Paid Search Analytics Right (Part 1)

If you’re a diehard search marketer, you probably find web analytics conferences a bit strange. Many of the speakers are versed in the nuances of...

PPC

Paid Search Automation: Choosing A Vendor

In the previous two columns, I covered questionable assumptions and inconvenient truths related to bid management automation in paid search. With all...