Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead
The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon.
Andrew Waber's latest articles
How advertising rates vary by category on Amazon
You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon.
3 behavioral stats for retailers to supercharge your holiday strategy
Columnist Andrew Waber takes a look at consumers' retail search activity to give you insight into the keywords and product content that will give your brand a leg up during the holiday season.