Is Amazon about to eat Google’s lunch?
The e-commerce giant’s DSP is capturing more budgets and accelerating over the course of the pandemic.
Andrew Waber is the director of insights at retail optimization platform (ROP) provider Teikametrics. In his current role, Andrew manages the analysis, editorial direction and strategy for Teikametrics' reporting on online retail advertising and the larger online retail marketplace. Prior to his time at Teikametrics, Andrew served as the manager of data insights and media relations at Salsify, the manager of market insights and media relations for advertising automation software provider Nanigans, and as the market analyst and lead author of reports for Chitika Insights, the research arm of the Chitika online ad network. Andrew's commentary on online trends has been quoted by the New York Times, Re/Code and The Guardian, among other outlets.
The e-commerce giant’s DSP is capturing more budgets and accelerating over the course of the pandemic.Andrew Waber | Sep 25, 2020 at 8:30 am ET
The key to driving incremental sales combines segmented bidding strategies, contextualizing ACoS metrics and proper campaign structure.Andrew Waber | Mar 6, 2020 at 1:11 pm ET
The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon.Andrew Waber | Dec 12, 2019 at 2:57 pm ET
You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon.Andrew Waber | Oct 11, 2019 at 2:41 pm ET
Columnist Andrew Waber takes a look at consumers' retail search activity to give you insight into the keywords and product content that will give your brand a leg up during the holiday season.Andrew Waber | Sep 21, 2017 at 2:14 pm ET