Microsoft taps Amazon DSP as preferred partner
Microsoft’s shift to Amazon DSP gives advertisers access to Amazon’s data-driven targeting and premium inventory as it phases out its own DSP.
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Why your Amazon Ads aren’t delivering: 6 critical issues to fix
Many Amazon ad delivery issues have little to do with bids. Find out what really stops ads from running – and how to prevent it.
Pricing vs. ad spend: Which drives more Amazon sales?
Learn how pricing and ad spend influence Amazon sales and gain insights into optimizing your own Amazon performance.
Amazon non-endemic ads: Winning strategies for service-based businesses
Learn powerful ways to target audiences using Prime Video, Alexa and shopping data, driving quality leads and growing brand visibility.
Amazon expands ad offerings for non-Amazon sellers
Amazon's lead generation ad forms for non-Amazon sellers can help businesses capture customer interest across multiple digital properties.
Amazon Ads in 2024: Maximizing Sponsored Brands campaigns
Learn about Amazon’s latest advertising features and expert strategies to boost your brand visibility and drive sales on the platform.
6 Amazon marketing strategies to implement in 2024
Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos.
Why this advertiser doesn’t trust Amazon Ads
"Amazon ads take credit for sales that would've happened organically!"
Amazon’s ‘secret ad pricing scheme’ revealed in previously redacted documents
The US Federal Trade Commission claims Amazon has made billions of dollars by punishing advertisers and using deceptive practices.
Amazon Ads for lead generation: What advertisers need to know
Explore lead gen opportunities for non-Amazon sellers, leveraging Amazon's vast audience insights and targeting options.
Amazon Ads launches AI image generation
Amazon said the generative AI tool lets you add backgrounds or lifestyle scenes around plain product images, which could improve CTR.
Survey: Marketers reducing ad platform investments
Meta is experiencing the largest increase in expected investment, while Google will be flat, according to a Search Engine Land survey.
Amazon may launch ads on Prime Video
Amazon is reportedly in talks to introduce short commercial breaks on premium movies and shows.
Amazon working on AI tools to generate videos, images for advertisers
Amazon merchants may soon be able to create photo and video assets for advertising campaigns.
Amazon advertising optimizations to crush Q4
End the fourth quarter on a high note. Set aside a chunk of your advertising budget to take advantage of Amazon's commercial traffic.
Amazon’s ad revenue growth held steady in Q1: What it means for advertisers now
Company says COVID-19 impact on advertising revenue "wasn't as noticeable," though ad prices continue to be lower.
Amazon’s A9 product ranking algorithm: Your guide to Amazon SEO for maximum visibility
Here’s what you need to know about the factors that affect your product’s organic visibility on Amazon.
Amazon search ads: How to advertise on Amazon — profitably
Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more competitive.
Vast majority of Amazon advertisers plan to spend more on ads again this year
Specialized Amazon marketers and paid search marketers are most likely to be managing campaigns on the platform, our survey found.
Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead
The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon.
Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend
Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday.
Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season
Ad revenue growth accelerated in the third quarter.
E-commerce ad spend on search and social product ads keeps growing
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports.
Amazon keeps chipping at Google’s search ad dominance
The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years, according to new eMarketer research.
How advertising rates vary by category on Amazon
You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon.
Offense or defense: The secrets to bidding on brand terms on Amazon Advertising
Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions - it can boost organic sales as well.
Sidecar launches Amazon Advertising campaign management solution
It supports campaign management for sponsored products, sponsored brands and product display ads.
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice optimizations.
How brick-and-mortar retailers can succeed on Amazon
Retailers need to view Amazon as a platform to not only sell more products but to build reputations as well.
More signs that Amazon is attracting bigger search ad budgets
CPG brands, in particular, are investing more in Amazon ads, but the marketplace is still a long way from catching Google and Facebook.
Teikametrics adds hourly bidding optimization for Amazon advertising
The solution in the Teikametrics Flywheel platform optimizes bids automatically based on a combination of Amazon and seller data.
SearchCap: Google XML sitemaps, Amazon ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Managing sitemap XML with Google Search ConsoleFeb 8, 2019 by Detlef Johnson What to look for in Search Console indexing reports, plus learn why and how to create a dynamic Sitemap […]
Key considerations for achieving success on Amazon
Expert tips for making the most of Amazon's advertising offerings and factors to manage before you even get started.
Amazon adds customer acquisition metrics for Sponsored Brands campaigns
The "new-to-brand" set of metrics are also available for Amazon sellers' display and video ad campaigns.
Leveraging Amazon search ads in a time of rapid change
Amazon's advertising offerings are getting more sophisticated, presenting marketers with new opportunities and complexities.
SearchCap: Google Gmail ads, DuckDuckGp Apple Maps & Amazon ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amazon Sponsored Products ads now support dynamic bidding, bid adjustmentsJan 15, 2019 by Ginny Marvin Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement. DuckDuckGo […]
Amazon Sponsored Products ads now support dynamic bidding, bid adjustments
Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement.
What Amazon Advertising’s big 2018 advancements will mean for 2019
The e-commerce giant's ad business continued to grow as it made significant updates to its advertising systems and capabilities.
Advertisers shifting budget from search to Amazon
A recent survey of advertisers suggests that many are spending more on Amazon at the expense of traditional search.
80% of Amazon advertisers plan to increase budgets in 2019
Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year.