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Unlock the secrets to launching successful campaigns with this beginner-friendly checklist, guiding you through audience definition, goal setting, channel selection, and more.
Amazon is reportedly in talks to introduce short commercial breaks on premium movies and shows.
Amazon merchants may soon be able to create photo and video assets for advertising campaigns.
Learn how your business can reach your target audience with connected TV.
Amazon marketers should look into 2021 data as soon as possible to get a sense of when to hit the gas on advertising this year.
End the fourth quarter on a high note. Set aside a chunk of your advertising budget to take advantage of Amazon's commercial traffic.
New sellers continue to flood the channel while existing brands are ramping up their own efforts.
Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate shift.
Company says COVID-19 impact on advertising revenue "wasn't as noticeable," though ad prices continue to be lower.
While these strategies are particularly valuable now, they can be applied any time surplus inventory is an issue.
Here’s what you need to know about the factors that affect your product’s organic visibility on Amazon.
Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more competitive.
Specialized Amazon marketers and paid search marketers are most likely to be managing campaigns on the platform, our survey found.
Marketers should be looking at the brand-building potential across both display and search ads because Amazon is not just about direct response anymore.
The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon.
Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday.
Ad revenue growth accelerated in the third quarter.
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports.
The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years, according to new eMarketer research.
You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon.
Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions - it can boost organic sales as well.
It supports campaign management for sponsored products, sponsored brands and product display ads.
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice optimizations.
Retailers need to view Amazon as a platform to not only sell more products but to build reputations as well.
Dynamic bidding gives more control of how and where you place your advertisements, enabling you to be more granular with your PPC strategy.
CPG brands, in particular, are investing more in Amazon ads, but the marketplace is still a long way from catching Google and Facebook.
The solution in the Teikametrics Flywheel platform optimizes bids automatically based on a combination of Amazon and seller data.
Negative keywords play a key role in keeping your ACoS low with Amazon’s advertising platforms. Isolating search terms and optimizing your bids also help. Here's how.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Managing sitemap XML with Google Search ConsoleFeb 8, 2019 by Detlef Johnson What to look for in Search Console indexing reports, plus learn why and how to create a dynamic Sitemap […]
Expert tips for making the most of Amazon's advertising offerings and factors to manage before you even get started.
There are three dashboards on Amazon and each one tracks attribution differently. Here's what you need to know about Seller Central, Advertising Console and Amazon DSP.
The "new-to-brand" set of metrics are also available for Amazon sellers' display and video ad campaigns.
Amazon's advertising offerings are getting more sophisticated, presenting marketers with new opportunities and complexities.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amazon Sponsored Products ads now support dynamic bidding, bid adjustmentsJan 15, 2019 by Ginny Marvin Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement. DuckDuckGo […]
Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement.
The e-commerce giant's ad business continued to grow as it made significant updates to its advertising systems and capabilities.
Whether or not you sell products on Amazon, understanding how the company is evolving its advertising products should be on your radar.
How have Amazon's changes to sponsored brand ads affected performance, and how should marketers adjust their strategies? Read on to find out.
A recent survey of advertisers suggests that many are spending more on Amazon at the expense of traditional search.
Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year.