How to glean insights from impression share to boost PPC performance
Impression share metrics let you identify meaningful optimizations for your paid search campaigns. Here's how to calculate them at scale.
Anthony Tedesco is a search engine marketing professional based in Boston, Massachusetts. He started his career at Red Ventures in Charlotte, North Carolina, where he learned the impact of data-driven performance optimization and full-funnel marketing strategies. He then returned to his native Boston, where he joined DWA/Merkle B2B, working with Fortune 100 brands to maximize the value of their SEM investments. In 2021, Anthony joined the global paid media team at Cisco Systems, Inc., where he orchestrates high-impact tactics at scale and helps solve the complex challenges marketers face in the evolving digital landscape. Anthony is an avid Tar Heel and Boston sports fan. If not watching his favorite teams, he enjoys traveling throughout New England with family and friends or catching up on old seasons of Survivor.
Impression share metrics let you identify meaningful optimizations for your paid search campaigns. Here's how to calculate them at scale.Anthony Tedesco | Apr 12, 2023 at 8:00 am ET
Maximizing control over your PPC budget is crucial during downturns. Learn how to create an Excel pacing tracker for managing ad spend better.Anthony Tedesco | Feb 8, 2023 at 9:00 am ET
Learn Excel tips that will help you use and analyze data to identify the highest impact optimizations for your PPC campaigns.Anthony Tedesco | Jan 23, 2023 at 9:00 am ET
Make sure to consider these key PPC trends as you build out your 2023 search marketing strategies.Anthony Tedesco | Jan 10, 2023 at 8:00 am ET
Learn how to use Excel pivot tables to QA bulk sheets, plus some tips and shortcuts to enhance your pivot table skills.Anthony Tedesco | Nov 7, 2022 at 8:00 am ET
Use these tips to quickly analyze performance data and identify high-impact PPC optimizations that will move the needle.Anthony Tedesco | Aug 24, 2022 at 8:00 am ET
Investment in brand keywords is critical because it allows you to directly influence your brand’s presentation on the SERP.Anthony Tedesco | Jul 5, 2022 at 8:00 am ET
Learn how you can maximize the positive impacts of automation while maintaining the necessary level of autonomy.Anthony Tedesco | Apr 29, 2022 at 7:00 am ET