Citation Labs

Citation Labs helps brands improve visibility in search results and AI answers with citation optimization, citation-worthy content, and contextually relevant link building at scale. We help brands show up positively in AI answers and the sources behind them, so buyers see clearer proof, stronger context, and fewer reasons to choose a competitor. Using Xofu, we track how often a brand appears in buyer prompts relative to competitors and which sources AI systems cite. This gives us a baseline for each campaign, showing how visibility changes over time and helping us focus the work on gaps most likely to affect recommendations.