5 new features coming to Google Analytics 4
GA4 updates include cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox.
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Meta ad revenue fuels blowout Q3, $11.6 billion in profits
Higher ad revenue and laying off thousands of employees helped Meta's third-quarter revenue increase 23% year on year.
Snap revenue up 5%, promises better ROI for advertisers
The company continues to invest in AI and ad platform improvements to generate higher returns for advertisers.
Google search antitrust trial ready to begin: What’s at stake
The case alleges Google used its dominant market share to illegally throttle competition in both search and search advertising.
How to get Universal Analytics-like insights in Google Analytics 4
GA4 requires you to think differently. Russ Ketchum, product director of Google Analytics, believes that's a good thing.
15 Google Analytics 4 alternatives: Free and low-cost options
Looking for the best alternative to Google Analytics 4? Here are 15 web analytics platforms you may want to consider.
Is Google Analytics 4 right for you? What you need to consider
GA4 is a new system to learn. This guide will help you determine whether it is the best analytics option for you.
Meta fined $1.3 billion by EU for privacy violations
Meta has five months to put in place measures to halt future data transfers and six months to end U.S. storage of the data it already has.