Staff

Constantine von Hoffman

About Constantine von Hoffman

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications.

Constantine von Hoffman's latest articles

AI SEO

New AI Visibility Awards spotlight brands thriving in AI-generated search results

Semrush’s new AI Visibility Awards reveal which brands are winning trust — and share of voice — in AI-generated search results.

Constantine von Hoffman | Dec 18, 2025 at 12:32 pm ET

SEO

ChatGPT becomes a platform for apps – and maybe marketing

You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful new marketing channel.

Constantine von Hoffman | Oct 7, 2025 at 1:13 pm ET

SEO

Holiday ecommerce to hit record $253 billion – here’s what’s driving it

Mobile, AI, social media and big discounts are transforming how Americans shop online this holiday season, according to Adobe’s forecast.

Constantine von Hoffman | Oct 7, 2025 at 11:03 am ET

PPC

5 new features coming to Google Analytics 4

GA4 updates include cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox.

Constantine von Hoffman | Jun 26, 2024 at 11:41 am ET