SEO
When Google’s title change goes wrong
In Part 4 of our Messy SEO series, we look at how Google's SERP title change gutted one of MarTech's most important...
Corey Patterson
Corey Patterson is an Editor for MarTech and Search Engine Land. With a background in SEO, content marketing, and journalism, he covers SEO and PPC industry news to help marketers improve their campaigns.
SEO
3 SEO metrics to help secure executive-level buy-in
Campaign metrics alone may not accurately represent your team's work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the...
SEO
5 steps to automate your SEO processes using simple programming tactics
“Everyone has annoying tasks in their job that you wish you could hire someone else to do, and at this point, you could automate it,” Colt Sliva...
Local
How marketers can adapt to Google’s local SEO changes
SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile...
PPC
4 ways to optimize your responsive search ads
ETAs will be deprecated in less than a year. At SMX Next, Frederick Vallaeys provided marketers with tactics that can help them get the most out of...
SEO
SEO community feels blindsided by November core update as Google defends timing
SEOs have a few opinions on the timing of this...
SEO
Messy SEO Part 3: How to find cached images and improve user experience
Anyone who’s worked with website moves and merges knows redirecting the old pages to the new domain is just part of the story. User experience...
SEO
Messy SEO Part 2: The importance of canonicalization
How we began cleaning up canonical tags after the MarTech site consolidation...
SEO
Messy SEO Part 1: Navigating a site consolidation migration
Search professionals have found themselves cleaning up issues following site consolidation migrations. This is the exact situation I walked into for...
Bing SEO
How to gain value from broken backlinks
A guide to reaping the benefits of broken backlinks — both yours and your...