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The latest jobs in search marketing
On the hunt for something new? Check out who's hiring in search marketing this week.
Corey Patterson is an Editor for MarTech and Search Engine Land. With a background in SEO, content marketing, and journalism, he covers SEO and PPC industry news to help marketers improve their campaigns.
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On the hunt for something new? Check out who's hiring in search marketing this week.
Corey Patterson | May 6, 2022 at 9:15 am ETContent
Hub and spoke content marketing strategies are becoming increasingly popular. Learn how how they can help improve rankings.
Corey Patterson | May 4, 2022 at 3:57 pm ETSEO
Technical SEO is a necessity. Here are four key technical tasks SEOs should take care of to help increase organic visibility.
Corey Patterson | Apr 22, 2022 at 11:47 am ETSEO
In Part 7 of our Messy SEO series, we look at the differences between Bing and Google’s indexing of MarTech’s content.
Corey Patterson | Apr 8, 2022 at 2:47 pm ETPPC
Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.
Corey Patterson | Mar 31, 2022 at 11:16 am ETPPC
Writing compelling ad copy can be challenging, but there are many automated processes that can help.
Corey Patterson | Mar 28, 2022 at 3:48 pm ETContent
Gen Z is unlike any other generational group. At SMX Next, Purna Virji shows how marketers can connect with this growing cohort.
Corey Patterson | Mar 23, 2022 at 9:37 am ETSEO
E-A-T is an important concept for YMYL sites. In a recent webinar, Kevin Rowe shared how marketers can create and share expert-worthy content.
Corey Patterson | Mar 16, 2022 at 3:33 pm ETPPC
Performance Max campaigns use automation to help marketers drive more conversions. At SMX Next, Rodney Ip shows marketers how to use them to their fullest potential.
Corey Patterson | Mar 14, 2022 at 2:01 pm ETSEO
On-site search can provide marketers with key insights into their audiences. At SMX Next, Stephen Rahal shows how to optimize this important site function.
Corey Patterson | Mar 10, 2022 at 3:01 pm ETPPC
The paid search landscape is more competitive than ever. In a recent webinar, Ashley Fletcher showed how marketers can stay ahead of the curve.
Corey Patterson | Mar 2, 2022 at 1:58 pm ETSEO
Site migrations are necessary at times, but rankings and traffic can drop if you're not careful. At SMX Next, Bruce Clay showed how marketers can ensure SEO success during site migrations.
Corey Patterson | Feb 25, 2022 at 9:10 am ETSEO
Core web vitals are important, but they're just one part of page experience. At SMX Next, Diane Kulseth showed how marketers can optimize for all of these signals.
Corey Patterson | Feb 21, 2022 at 3:50 pm ETSEO
International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets.
Corey Patterson | Feb 17, 2022 at 3:12 pm ETSEO
SEO and PPC teams can empower each other when they work together. At SMX Next, Allison Duvall and Hannah Johnson of Merkle shared how marketers can create holistic search strategies.
Corey Patterson | Feb 9, 2022 at 3:42 pm ETCommerce
Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers' shopping experiences.
Corey Patterson | Feb 3, 2022 at 3:20 pm ETPPC
Keyword matching has changed, but not all campaigns are ready to use them effectively. At SMX Next, Aaron Levy shows how marketers can leverage modern match types.
Corey Patterson | Feb 1, 2022 at 5:10 pm ETSEO
In Part 6 of our series, we detail the process behind crafting pillar pages for MarTech to better organize our topical coverage.
Corey Patterson | Jan 28, 2022 at 11:40 am ETPPC
There's less data available for PPC marketers, but that doesn't mean it's less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have.
Corey Patterson | Jan 27, 2022 at 2:55 pm ETContent
Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content.
Corey Patterson | Jan 26, 2022 at 3:56 pm ET