What to do if you’re negatively impacted by a major algorithm update
At SMX Advanced, Glenn Gabe shared how SEOs can address -- and prepare for -- major Google updates.
Corey Patterson is an Editor for MarTech and Search Engine Land. With a background in SEO, content marketing, and journalism, he covers SEO and PPC industry news to help marketers improve their campaigns.
At SMX Advanced, Glenn Gabe shared how SEOs can address -- and prepare for -- major Google updates.
Corey Patterson | Jun 27, 2022 at 8:59 am ETAt SMX Advanced, Jessica Bowman and Avinash Conda shared how CTR is a simple, effective way to prove the worth of their SEO efforts.
Corey Patterson | Jun 21, 2022 at 6:00 am ETSemantic search knowledge can be a game changer. At SMX Advanced, Marie Haynes shared how SEOs can use it to improve E-A-T.
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Corey Patterson | May 4, 2022 at 3:57 pm ETTechnical SEO is a necessity. Here are four key technical tasks SEOs should take care of to help increase organic visibility.
Corey Patterson | Apr 22, 2022 at 11:47 am ETIn Part 7 of our Messy SEO series, we look at the differences between Bing and Google’s indexing of MarTech’s content.
Corey Patterson | Apr 8, 2022 at 2:47 pm ETBrands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.
Corey Patterson | Mar 31, 2022 at 11:16 am ETWriting compelling ad copy can be challenging, but there are many automated processes that can help.
Corey Patterson | Mar 28, 2022 at 3:48 pm ETGen Z is unlike any other generational group. At SMX Next, Purna Virji shows how marketers can connect with this growing cohort.
Corey Patterson | Mar 23, 2022 at 9:37 am ETE-A-T is an important concept for YMYL sites. In a recent webinar, Kevin Rowe shared how marketers can create and share expert-worthy content.
Corey Patterson | Mar 16, 2022 at 3:33 pm ETPerformance Max campaigns use automation to help marketers drive more conversions. At SMX Next, Rodney Ip shows marketers how to use them to their fullest potential.
Corey Patterson | Mar 14, 2022 at 2:01 pm ETOn-site search can provide marketers with key insights into their audiences. At SMX Next, Stephen Rahal shows how to optimize this important site function.
Corey Patterson | Mar 10, 2022 at 3:01 pm ETThe paid search landscape is more competitive than ever. In a recent webinar, Ashley Fletcher showed how marketers can stay ahead of the curve.
Corey Patterson | Mar 2, 2022 at 1:58 pm ETSite migrations are necessary at times, but rankings and traffic can drop if you're not careful. At SMX Next, Bruce Clay showed how marketers can ensure SEO success during site migrations.
Corey Patterson | Feb 25, 2022 at 9:10 am ETCore web vitals are important, but they're just one part of page experience. At SMX Next, Diane Kulseth showed how marketers can optimize for all of these signals.
Corey Patterson | Feb 21, 2022 at 3:50 pm ETInternational SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets.
Corey Patterson | Feb 17, 2022 at 3:12 pm ETSEO and PPC teams can empower each other when they work together. At SMX Next, Allison Duvall and Hannah Johnson of Merkle shared how marketers can create holistic search strategies.
Corey Patterson | Feb 9, 2022 at 3:42 pm ETGoogle Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers' shopping experiences.
Corey Patterson | Feb 3, 2022 at 3:20 pm ET