5 ways to promote inclusion in your marketing organization
Inclusion isn't a given in many organizations. At SMX Next, Dr. Lauren Tucker shared how marketers can promote it.
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Corey Patterson's latest articles
When Google’s title change goes wrong
In Part 4 of our Messy SEO series, we look at how Google's SERP title change gutted one of MarTech's most important pages.
3 SEO metrics to help secure executive-level buy-in
Campaign metrics alone may not accurately represent your team's work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value.
5 steps to automate your SEO processes using simple programming tactics
“Everyone has annoying tasks in their job that you wish you could hire someone else to do, and at this point, you could automate it,” Colt Sliva said at SMX Next.
How marketers can adapt to Google’s local SEO changes
SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile displays.
4 ways to optimize your responsive search ads
ETAs will be deprecated in less than a year. At SMX Next, Frederick Vallaeys provided marketers with tactics that can help them get the most out of their RSAs, before they're forced to make the switch.
SEO community feels blindsided by November core update as Google defends timing
SEOs have a few opinions on the timing of this update.
Messy SEO Part 3: How to find cached images and improve user experience
Anyone who’s worked with website moves and merges knows redirecting the old pages to the new domain is just part of the story. User experience optimization is an equally important stage in any SEO project.
Messy SEO Part 2: The importance of canonicalization
How we began cleaning up canonical tags after the MarTech site consolidation migration.
Messy SEO Part 1: Navigating a site consolidation migration
Search professionals have found themselves cleaning up issues following site consolidation migrations. This is the exact situation I walked into for the MarTech brand.
How to gain value from broken backlinks
A guide to reaping the benefits of broken backlinks — both yours and your competitors’.