When Google’s title change goes wrong
In Part 4 of our Messy SEO series, we look at how Google's SERP title change gutted one of MarTech's most important pages.
Corey Patterson is a former editor for MarTech and Search Engine Land. With a background in SEO, content marketing, and journalism, he covers SEO and PPC industry news to help marketers improve their campaigns.
In Part 4 of our Messy SEO series, we look at how Google's SERP title change gutted one of MarTech's most important pages.Corey Patterson | Dec 2, 2021 at 12:32 pm ET
Campaign metrics alone may not accurately represent your team's work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value.Corey Patterson | Dec 1, 2021 at 12:44 pm ET
“Everyone has annoying tasks in their job that you wish you could hire someone else to do, and at this point, you could automate it,” Colt Sliva said at SMX Next.Corey Patterson | Nov 30, 2021 at 9:21 am ET
SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile displays.Corey Patterson | Nov 24, 2021 at 12:19 pm ET
ETAs will be deprecated in less than a year. At SMX Next, Frederick Vallaeys provided marketers with tactics that can help them get the most out of their RSAs, before they're forced to make the switch.Corey Patterson | Nov 22, 2021 at 12:51 pm ET
SEOs have a few opinions on the timing of this update.Corey Patterson | Nov 18, 2021 at 1:33 pm ET
Anyone who’s worked with website moves and merges knows redirecting the old pages to the new domain is just part of the story. User experience optimization is an equally important stage in any SEO project.Corey Patterson | Oct 18, 2021 at 7:00 am ET
How we began cleaning up canonical tags after the MarTech site consolidation migration.Corey Patterson | Sep 13, 2021 at 9:00 am ET
Search professionals have found themselves cleaning up issues following site consolidation migrations. This is the exact situation I walked into for the MarTech brand.Corey Patterson | Aug 23, 2021 at 12:01 pm ET
A guide to reaping the benefits of broken backlinks — both yours and your competitors’.Corey Patterson | Apr 23, 2021 at 1:03 pm ET